We're really excited to share episode #70 of 20 Minute Marketing with you. This week, we are joined by the co-founder of PodMatch, Alex Sanfilippo. PodMatch is a matchmaking tool that automatically connects podcast hosts and guests for interviews. The site launched last year and now has over 6,500 members that are looking to connect.
During the episode, we talk about the initial launch of PodMatch and the reasons why Alex wanted to launch a matchmaking service for podcast hosts and guests. Alex then tells us about some of the different marketing tactics that he has used successfully to increase PodMatch members. We talk about the value of referrals, why human-to-human marketing always wins, and some cool growth tactics like gamification and podcast guesting.