“Ferrari: a new goal. And a new starting point.” THIS is the phase that Sergio Marchionne wrote on 4 January 2016 in the Italian Stock Exchange tribute book, marking the debut of the Prancing Horse at Piazza Affari, the home of the Stock Exchange in Milan, in the wake of the brand’s momentous entry onto the NYSE. The CEO of the Italian Stock Exchange Raffaele Jerusalmi was in charge of doing the honours, in the presence of Prime Minister Matteo Renzi.