There’s no better person to understand what’s on the minds of marketers than Bob Liodice, chief executive officer of the ANA, one of the world’s oldest and largest marketing associations.
Today we talk about the trends that emerged from the organization’s annual Masters of Marketing conference, as well as look ahead to 2023. While Bob admits that he does not have crystal ball, he does share a long list of important topics that are affecting how brands market responsibly today. From
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current economic realities to issues regarding talent, metrics and creativity. Bob Liodice offers a view of the next 12 months that all marketers must consider.
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