Martyn Etherington is CMO of BMC Software, which specializes in designing software for today’s digital enterprise-- including products used for multiple functions like automation, service management, operations, workflow orchestration, and security. Martyn in a believer in the importance of being a “Growth CMO,” and often attributes success as being “fearless” in that role. He views marketing not only as the means to shape a company’s overall growth mindset, but as being critical to aligning any organization with strategy deployment, operationalization, and continuous improvement.

Today we talk about that Growth CMO in turbulent times and how Lean Marketing can overcome economic instability.