TRENDSETTERS: Marla Kaplowitz, 4A’s CEO, Discusses the Value of Agencies Now and in the Future
Apr 15, 2020 ·
28m 2s
Marla Kaplowitz understands that the responsibility of leading a trade association means having a laser focus on the needs of its members—especially now. As President & CEO of the 4As,...
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Marla Kaplowitz understands that the responsibility of leading a trade association means having a laser focus on the needs of its members—especially now. As President & CEO of the 4As, she serves more than 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.
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| Author | Deborah Malone |
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