Hewlett Packard Enterprise’s Adam Benaroya Discusses Rethinking the Digital Customer Experience
Oct 21, 2020 ·
30m 50s
Adam Benaroya has always been a digitally-driven marketer. Today, as Head of Global Media and Performance Marketing at Hewlett Packard Enterprise, he is responsible for the global media program, as...
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Adam Benaroya has always been a digitally-driven marketer. Today, as Head of Global Media and Performance Marketing at Hewlett Packard Enterprise, he is responsible for the global media program, as well as broader digital- and data-centric Centers of Excellence (COEs), which include audience strategy, biddable media policy and execution, adtech/martech, privacy, and analytics.
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