Data collection has become a social and political hot potato in recent years, with social networks and tech providers under fire for aggressive data harvesting tactics. However, not all data collection is based on mining people’s information. In fact, some of the most useful datasets companies can use to feed their decision making has nothing to do with individuals, and are publicly available online.

In this IT Pro Podcast Special Edition, we talk to Or Lenchner, CEO of web data collection platform Bright Data, to explore how companies can do better than just collecting personal details, why ethical considerations still need to be taken into account for any data-gathering operation, and the advantages that looking at the right kinds of data can bring.