Bruce Segall is the President of Marketing Sense for Business. He works with both law firms and small to mid-size business firms to help professionals stand out in the crowded business world. He has worked in the marketing industry throughout his entire career - He began with MasterCard and Citibank working in their marketing departments and then became the Director of Marketing for a small professional services firm. Bruce brings up a diverse mix because he understands the discipline that comes from working at big companies as well as the needs and the need for flexibility at a small firm or for solo practitioners. He has focused on being an outsource marketing director for smaller companies and firms by doing branding, communications, and messaging.

On This Episode, We Discuss ...
• 4 Most Important Things to Check on Your LinkedIn Profile Page
• Using LinkedIn's Features - Free vs. Premium
• On-Going Aspects of LinkedIn Features