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Episode 20: The Comeback of a More Personalized Approach- with Murphy Fraser

Episode 20: The Comeback of a More Personalized Approach- with Murphy Fraser
Jan 29, 2020 · 21m 44s

Murphy Fraser shares her wisdom around the Comeback of a more personalized approach in the CX space, discussing: Why it matters, and why it's coming back NOW. How we go...

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Murphy Fraser shares her wisdom around the Comeback of a more personalized approach in the CX space, discussing:

Why it matters, and why it's coming back NOW.

How we go about delivering operationalized personalization.

Some of the best ways she's found to promote alignment around a personalized CX approach.

What value personalization brings to CX on a whole.

(And more.)

She then shares her opinion of/experiences with Delta.
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Author James Gilbert
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