S4 E80 - Where is an original idea born? Design thinking & the process of innovation (Interview)

Jun 15, 2022 · 38m 16s
S4 E80 - Where is an original idea born? Design thinking & the process of innovation (Interview)
Description

A conversation between Luca Cottini (PhD) and Gianfranco Zaccai (designer, architect, innovator, founder of the design firm Continuum, president of the Foundation for Augmented Intelligence) * A story in between...

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A conversation between Luca Cottini (PhD) and Gianfranco Zaccai (designer, architect, innovator, founder of the design firm Continuum, president of the Foundation for Augmented Intelligence)

* A story in between worlds. From education to the establishment of Continuum (1:26)
* The genesis of Reebok Pump (5:50)
* The migrant's mindset as a key to originality (7:40)
* Design & food (8:12)
* How is an idea born? The explorative and creative process behind P&G's Swiffer (11:36)
* How does an object become a web of interactions? How can a product matter? (17:45)
* The creation of Omnipod and the power of hiding (21:36)
* Design thinking as a key way to innovation (23:05)
* Holistic thinking and the quest for elegant solutions in design and academia (26:00)
* The foundation for augmented intelligence. Design as a force for good (29:20)
* From design of objects to design of experience. Re-inventing the semester abroad in Italy (34:10)

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!
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Author Luca Cottini
Organization Luca Cottini
Website -
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