What's in a scent (a presentation by Luca Cottini, PhD)
* The booming industry of perfumery in connection to spa and fashion
* A brief history of fragrances (from the ancient world to the Renaissance, from the 19th century culture of hygiene to mass-market)
* The innovative method of Gentile's olfactory design: perfumes as analogical sites of memory and imagination
* On literature and perfumes
* Scents as an individual and architectural space of self-fashioning

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