S2 E17 - Michele Ferrero
Nov 1, 2019 ·
14m 15s
Chocolate dialogues. How Nutella turned from a sweet spread into a cultural icon. * A success story rooted in a constant dialogue, with the land (Langhe) and the customers (Valeria)...
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Chocolate dialogues. How Nutella turned from a sweet spread into a cultural icon.
* A success story rooted in a constant dialogue, with the land (Langhe) and the customers (Valeria)
* Innovation is about observation. Mon Cheri, Nutella, Kinder eggs
* Sharing value to create values. The Ferrero philosophy
For additional video contents and more information about the project, please visit the official webpage of the show at www.italianinnovators.com
show less
* A success story rooted in a constant dialogue, with the land (Langhe) and the customers (Valeria)
* Innovation is about observation. Mon Cheri, Nutella, Kinder eggs
* Sharing value to create values. The Ferrero philosophy
For additional video contents and more information about the project, please visit the official webpage of the show at www.italianinnovators.com
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