S2 E17 - Michele Ferrero

S2 E17 - Michele Ferrero

0 0 4 months ago
Chocolate dialogues. How Nutella turned from a sweet spread into a cultural icon.

OUTLINE OF THE EPISODE
* A success story rooted in a constant dialogue, with the land (Langhe) and the customers (Valeria)
* Innovation is about observation. Mon Cheri, Nutella, Kinder eggs
* Sharing value to create values. The Ferrero philosophy

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