Do you know who you’re talking to? Understanding your audience is one of the most important pillars businesses are built on. So, once you have a niche following, build a business that will serve them.

Finding a niche audience and building a product/service for them, is the bulk work when starting your entrepreneurship journey. Many people think a good idea will get them far, but if no one wants to buy what you’re selling, you’ll be out of business soon before you start.