Question of the day: What marketing advice do you have for someone who is running multiple businesses

Jocelyn interviews Lyssa, a podcast manager and marketer, about all things podcasts and how to market multiple businesses.

Today’s Top Takeaways:
Lyssa handles podcasts all things podcast from steps A-Z whether you are in the “I don’t know where to start” phase or “I have 10k listeners a month and want to keep growing” phase. She covers everything from launching to editing, sponsors, marketing, and anything in between.
She got started when her college radio show asked her to try podcasting for them. She learned the ins and outs of hosting, publishing, monitor downloads while she was responsible for 3 shows. After college she got a job at her local radio station as an honorary DJ. They asked her to help record and be the board operator for the radio’s podcasts.
She took a different job as a marketing consultant for one of the nation’s biggest phone books and web advertising agencies. While she liked marketing, she wasn’t a sales person. She wanted to learn how to turn her podcasting and radio experiencing into something profitable and passionate, so she started freelancing, quit her 9-5, and launched her own business. She’s been full time for two years and has grown to a team of 8 people.
If a client is just starting out and wants to make sure their podcast is good, Lyssa asks if they have thought about how they want their podcast to look 6 months from now? If yes, she asks them to tell her their story. “I want to have a podcast about this that does XYZ benefit.” If they haven’t thought this through, they talk it out and create a game plan. Creating content “cold turkey” is not going to end up doing as well as if it was planned out a bit.
What would be some of the analytics or goals (i.e. listeners) you want to make sure someone has? Lyssa has her clients pick one desired effect: more clients, grow list, grow audience. Most people just want to grow their audience when they’re first starting out. It’s not usually about making money when you first get started, you’re actually going to be putting money into it at first, so it won’t be profitable in the beginning.
Everyone wants to grow their audience. She asks them, what is the end game? What do you want now? In 6 months? A year from now? Usually they’re buildable answers that lead from one thing to the next. Some people don’t care, they just want their voice out there. Jocelyn shares she started her podcast to answer the questions she kept getting over and over again.
Lyssa’s question: I just launched a second business. What is your marketing advice or substeps for someone who is managing two businesses?
Time-blocking is crucial. When you’re working on one businesses, go all in on that one business. Don’t work on them at the same time or you’ll end up crossing wires and it’s painful.
When it comes to marketing, it’s the same idea as any other business you start. Look at your goals: planting some seeds, making people aware of a problem, getting people talking about an issue, getting subscribers. Those should be your overarching goals - break it down from there.
Make sure you’re only on platforms where people are actually interested in what you’re talking about. Master 1-2 platforms, three max, before you start trying to do all of them. The biggest thing for courses and info products is building an audience. When you want to sell something over and over, your audience has to be super engaged.
Everything you do should be building an audience because sales will organically come.
If you run an ad, lead it to your email list and not a sales page.

You can reach Lyssa at:
www.facebook.com/lensationallyssava
Lensationallyssa.com
If you have any questions for Lyssa, you can send them through her website, message her of Facebook, or email lyssa@lensationallyssa.com.

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