Televisionation: Cadent’s Jamie Power in Conversation with The iTV Doctor
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Description
ITVT/TVOT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Jamie Power, Chief Data...
show moreThis week’s Friday Fireside guest is Jamie Power, Chief Data Officer and COO of Advanced TV at Cadent. In a very interesting conversation, Jamie explains Cadent’s work in identity resolution (which, frankly, sounds like something involving superheroes and their secret identities), cross-platform and multi-device advertising strategies, and the art of sequential messaging through the CPG sales cycle.
(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)
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Author | Tracy Swedlow |
Organization | Tracy Swedlow |
Website | - |
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