We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.

In this week's episode, we talk about interactive storytelling from Netflix, direct-to-consumer AVOD and Connekt-Powered T-commerce on Sony Smart TV's and Blu-ray disc players. In addition, Innovid CTO, Tal Chalozin, joins us to discuss how the company is enabling interactive ads across many connected TV devices.