Radio [itvt]: Univision SVP Digital and Screenz CEO Discuss "La Banda" App
Oct 22, 2015 ·
40m 3s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Last month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the "Conecta" app, which is designed to enhance its music-based reality show, "La Banda"; and the "UniNovelas" app, which is...
show more
Last month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the "Conecta" app, which is designed to enhance its music-based reality show, "La Banda"; and the "UniNovelas" app, which is targeted at viewers of its popular "telenovelas" (soap operas). The apps were the result of a partnership with cross-media interactive TV company, Screenz, which will see the latter creating a range of "customized digital experiences for [Univision's] major shows and tent pole events."
In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Screenz CEO, Eli Uzan, and Univision's SVP of Digital, Sameer Deen, discuss the new apps, their companies' partnership, their views of the interactive/social TV space, and more.
Note: Along with over 100 other industry leaders, Uzan and Deen will be speaking at TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City).
Purchase your Fall Discount tickets here!
http://tvotnyc2015.eventbrite.com
http://www.thetvoftomorrowshow.com
show less
In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Screenz CEO, Eli Uzan, and Univision's SVP of Digital, Sameer Deen, discuss the new apps, their companies' partnership, their views of the interactive/social TV space, and more.
Note: Along with over 100 other industry leaders, Uzan and Deen will be speaking at TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City).
Purchase your Fall Discount tickets here!
http://tvotnyc2015.eventbrite.com
http://www.thetvoftomorrowshow.com
Information
Author | Tracy Swedlow |
Organization | Tracy Swedlow |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company