Radio [itvt]: Twitter, TV and Advertising at The TV of Tomorrow Show 2014
Sep 29, 2014 ·
24m 44s
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Description
[itvt] is pleased to present video and audio recordings of the TVOT 2014 presentation by Ross Hoffman, Director of Brand Strategy at Twitter. The presentation was described in the show...
show more
[itvt] is pleased to present video and audio recordings of the TVOT 2014 presentation by Ross Hoffman, Director of Brand Strategy at Twitter. The presentation was described in the show brochure as follows:
"In this keynote presentation, Ross Hoffman, Director of Brand Strategy at Twitter, will cast light on the nexus between Twitter, TV and advertising, addressing such topics as: the different kinds of 'TV moments' on Twitter; the types of programming and advertising that are generating the most active social-TV conversations; common themes that are emerging in these conversations; how brands are using the combination of TV and Twitter to amplify their messaging and to engage and target consumers; and more."
Note: Early-bird pricing for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) ends at midnight, Tuesday September 30th. Purchase your tickets here.
show less
"In this keynote presentation, Ross Hoffman, Director of Brand Strategy at Twitter, will cast light on the nexus between Twitter, TV and advertising, addressing such topics as: the different kinds of 'TV moments' on Twitter; the types of programming and advertising that are generating the most active social-TV conversations; common themes that are emerging in these conversations; how brands are using the combination of TV and Twitter to amplify their messaging and to engage and target consumers; and more."
Note: Early-bird pricing for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) ends at midnight, Tuesday September 30th. Purchase your tickets here.
Information
Author | Tracy Swedlow |
Organization | Tracy Swedlow |
Website | - |
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