In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ashwin Navin, Co-Founder and CEO of cross-platform media and analytics company, Samba TV, and Dan Ackerman, who recently joined the company from AOL as its Chief Revenue Officer, discuss the company's technology and its multiple applications. The technology, which is embedded in 180 million smart TV's, set-top boxes and other devices, is billed by the company as allowing its customers to "gain a holistic view of content and advertising consumption across broadcast and cable TV, OTT, apps and digital" and as enabling "real-time, second-by-second, cross-platform analytics" that make it possible for those customers to "chart the complete consumer path to purchase, from TV exposure to online engagement."

Note: Early-Bird pricing for our end-of-year TV of Tomorrow Show event, TVOT NYC 2016 (December 8th at the SVA Theatre in Manhattan) ends at midnight this Friday. Purchase your tickets here: http://tvotnyc2016.eventbrite.com