Radio [itvt]: Presentation - The Anatomy of a Companion App.
Oct 18, 2012 ·
26m 19s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
The TV of Tomorrow Show 2012 - San Francisco Rebecca Rusk Lim, VP of Interactive Experience, Audience & Multiplatform Technologies, at Turner Broadcasting, will provide an in-depth overview of the...
show more
The TV of Tomorrow Show 2012 - San Francisco
Rebecca Rusk Lim, VP of Interactive Experience, Audience & Multiplatform Technologies, at Turner Broadcasting, will provide an in-depth overview of the creative lifecycle of several recently launched entertainment-companion applications. The focus will be on user-centered design to create value for viewers while they interact with the apps before, during and after the show. The presentation will highlight how to find the right balance while the viewer is on two screens at once and how to enhance the entertainment experience, and will review fundamental building blocks for the best interaction. Rusk Lim will also share some real-life examples of usability best practices.
show less
Rebecca Rusk Lim, VP of Interactive Experience, Audience & Multiplatform Technologies, at Turner Broadcasting, will provide an in-depth overview of the creative lifecycle of several recently launched entertainment-companion applications. The focus will be on user-centered design to create value for viewers while they interact with the apps before, during and after the show. The presentation will highlight how to find the right balance while the viewer is on two screens at once and how to enhance the entertainment experience, and will review fundamental building blocks for the best interaction. Rusk Lim will also share some real-life examples of usability best practices.
Information
Author | Tracy Swedlow |
Organization | Tracy Swedlow |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company