Radio ITVT: Otter Media Keynote at TVOT SF 2018
Aug 8, 2018 ·
21m 27s
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Description
ITVT is pleased to make available free of charge an audio recording of a TVOT SF 2018 keynote, featuring Alan Beard, Chief Brand Officer of Otter Media (of which AT&T...
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ITVT is pleased to make available free of charge an audio recording of a TVOT SF 2018 keynote, featuring Alan Beard, Chief Brand Officer of Otter Media (of which AT&T just became the sole owner). The session was described in the show brochure as follows:
"Fragmentation is the best thing that ever happened to TV--endless choices mean viewers only engage with the content and creators they love. As they shift from passive audiences to empowered fandoms, viewers take on a greater sense of ownership and deeper emotional intensity that manifests itself in ways traditional TV never imagined.
Otter Media gets to see these thriving fandoms up close every day at Rooster Teeth, Crunchyroll, VRV, Hello Sunshine, and Fullscreen. Brand partners come on board to be sponsors--alongside the fan sponsors who were there first--thus fueling the fandom and being embraced as welcomed contributors to the community instead of interrupters of content.
Alan Beard, Chief Brand Officer of Otter Media (a joint-venture between The Chernin Group and AT&T), will dig into these insights and more, including the uniqueness of identity media economies, the end of generational marketing, and the seemingly irresolvable tension between passion and scale."
Please note that audio recordings of all 37 sessions (including panels, keynotes and firesides) from TVOT SF 2018 are now available for purchase.
The recordings are priced at $100 per session. However, we are offering substantial discounts for bulk purchases, as well as to TVOT SF 2018 speakers, sponsors and attendees. To inquire about discounts, please email us at tracyswedlow@gmail.com.
To purchase an audio recording of a TVOT SF 2018 session, just click on its listing below.
(We will be announcing the date and location of our next TV of Tomorrow Show event, TVOT NYC, shortly. Stay tuned!)
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"Fragmentation is the best thing that ever happened to TV--endless choices mean viewers only engage with the content and creators they love. As they shift from passive audiences to empowered fandoms, viewers take on a greater sense of ownership and deeper emotional intensity that manifests itself in ways traditional TV never imagined.
Otter Media gets to see these thriving fandoms up close every day at Rooster Teeth, Crunchyroll, VRV, Hello Sunshine, and Fullscreen. Brand partners come on board to be sponsors--alongside the fan sponsors who were there first--thus fueling the fandom and being embraced as welcomed contributors to the community instead of interrupters of content.
Alan Beard, Chief Brand Officer of Otter Media (a joint-venture between The Chernin Group and AT&T), will dig into these insights and more, including the uniqueness of identity media economies, the end of generational marketing, and the seemingly irresolvable tension between passion and scale."
Please note that audio recordings of all 37 sessions (including panels, keynotes and firesides) from TVOT SF 2018 are now available for purchase.
The recordings are priced at $100 per session. However, we are offering substantial discounts for bulk purchases, as well as to TVOT SF 2018 speakers, sponsors and attendees. To inquire about discounts, please email us at tracyswedlow@gmail.com.
To purchase an audio recording of a TVOT SF 2018 session, just click on its listing below.
(We will be announcing the date and location of our next TV of Tomorrow Show event, TVOT NYC, shortly. Stay tuned!)
Information
Author | Tracy Swedlow |
Organization | Tracy Swedlow |
Website | - |
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