[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "DataVision Killed the Demographic Star." The session was described in the show brochure as follows:

"While a few doubters love to continue the narrative that targeting has gone too far and doesn't work, many of us who actually work in data know better. This session will give attendees an honest assessment of the current state of the industry, the latest techniques being used in the marketplace, and what it takes to be successful in a data-driven world. Hear from a panel of experts, who among other things will show why, while 2017 was good, 2018 will be even better. We have data to prove it…." Panelists included:

• Lung Huang, Global SVP of Business Development, Merkle (Moderator)

• Mike Katz, Enterprise Services Lead, LinkedIn 

• Allison Metcalfe, GM of LiveRamp TV, LiveRamp, an Acxiom Company

• Sandeep Milar, Global Head of Visa Advertising Solutions, Visa

• Mark Risis, Head of Global Data Partnerships, Watson Advertising, IBM 

 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)