Testi che conquistano: la copy strategy.
Nov 18, 2020 ·
9m 36s
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Description
La copy strategy riassume e definisce almeno quattro aspetti fondamentali di un messaggio pubblicitario, o persuasivo. Sono consumer benefit, reason why, supporting evidence e tone of voice.
Information
| Author | Ornella Sprizzi |
| Organization | Ornella Sprizzi |
| Website | - |
| Tags |
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