Worldwise was started back in 1990, long before "green" had taken on a new meaning. The concept was and is to manufacture environmentally sustainable pet products that work as well or better, look as nice or finer, and cost the same or less than existing products. In this episode of "Good Dog", former Worldwise President and CEO Aaron Lamstein explains how recycled plastic bottles are used to create a range of "PoochPlanet" beds, currently sold at 30,000 stores nationwide. 

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