On October 16, Audacy Inc. made a very intriguing move by switching an AM serving Hazleton, Pa., and a FM serving the Scranton-Wilkes Barre area to a Spanish-language format heavy on bachata music popular with Dominicans and Puerto Ricans.

Some may wonder why Audacy made the move, as Northeast Pennsylvania isn’t known as a Latino hotbed among Hispanic marketing and advertising pros. Perhaps Ryan Flynn, SVP/Market Manager for Audacy in Wilkes Barre-Scranton, knows better. He's a lifelong resident of the region, and shares the launch of “La Mega 102.3 FM” with RBR+TVBR Editor-in-Chief Adam R Jacobson in this InFOCUS Podcast, presented by dot.FM.