On August 10, the FCC received paperwork seeking its approval of a transaction that will see a FM radio station serving the Southernmost City in the continental United States wind up in the hands of Buddy Shula.

With the regulatory OK and subsequent closing, Shula will become the owner of the Key West-based facility, adding it to his successful WECK in Buffalo. Why did Shula buy the Florida FM? How does he plan on making money in a tough revenue market with no ratings data to offer prospective advertisers?

Shula shares all in this exclusive conversation with RBR+TVBR Editor-in-Chief Adam R Jacobson, the latest InFOCUS Podcast presented by dot.FM.