49: Engineered Culture and Normative Control – Gideon Kunda (Part 1)

49: Engineered Culture and Normative Control – Gideon Kunda (Part 1)

0 0 11 months ago
Originally published in 1992, Gideon Kunda’s ethnographic study of a high-tech corporation altered the discourse on organizational culture. “Tech,” the firm being studied, was a firm on the rise and saw itself as a leader and ground breaker in the rapidly growing high-tech industries of the 1980s. But as the firm grew from a modest couple hundred to tens of thousands of employees and multiple sites, Tech undertook an effort to indoctrinate its members with its tried-and-true formula for success ... See More

Find us on Facebook

iAB member
Copyright 2019 - Spreaker Inc. a Voxnest Company - Create a podcast - New York, NY
Help