49: Engineered Culture and Normative Control – Gideon Kunda (Part 1)
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Description
Originally published in 1992, Gideon Kunda’s ethnographic study of a high-tech corporation altered the discourse on organizational culture. “Tech,” the firm being studied, was a firm on the rise and...
show moreThe centerpiece of Kunda’s thesis was Tech’s exercise of normative control. This was ironic in a way given how Tech’s professed culture valued self-determination and autonomy. But, the rewards and sanctions were constructed to enforce a particular form of autonomy, one in which Tech extracted the most out of its people while breaking their lives in the process.
Does this mean ‘normative control’ as a mechanism for mission accomplishment is bad? As we dove into the text and applied its lessons to present-day matters, the question is actually difficult to answer as there are many factors to consider. Listen as we wrestle with this extraordinary and provocative text!
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Author | Talking About Organizations |
Organization | Talking About Organizations |
Website | - |
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