In this episode, I'm joined with Linda Treska, the founder and CEO of Pinch of Colour- the world's first waterless beauty brand. Growing up as a child in Albania, Linda and her family faced water scarcity, sometimes not knowing if they would have access to clean water that day. Then when Linda moved to New York, the stark contrast between her childhood experience and the abundance of water in the States shocked her and forced her to realize the true water disparity that our world faces.

Listen to Linda describe how she took this realization and created Pinch of Colour to incorporate her passion for beauty with her passion to make a difference by not using any water from the sourcing of ingredients to Pinch's products themselves and also by donating to NGO's that build water wells around the world.

Stay tuned until the end of the episode for a special listener discount on Pinch's products!

Shop Pinch of Colour at www.pinchofcolour.com

Check out www.willingtowander.com for more information and pictures of Linda's philanthropic work.