It's Dessert in a Box. This startup, the brainchild of two sisters with no restaurant experience, was built with no investors and is located in NYC.
Everything is pre-measured, and all your shopping is done for you. You can order via their website, www.redvelvetnyc.com and choose from 25 baking kits fro easy to advanced. You can order anywhere in the US and plan when your delivery will be and even make it a gift option.

Owner Agathe Assouline-Lichten, says, "You can’t build a brand that is going to last, if you don’t listen to your customers that your trust. We listen to those customers. We are a small business so we can change those things that aren't working rather quickly. Customers are very savvy today and they do know what they want.”