12 APR 2017 · By partnering with the masses through innovative campaigns, companies can benefit from a vast amount of expertise, enthusiasm and goodwill, rather than from paid labour. But what's in it for the crowd? Why do ordinary people sign on to help design or produce a product without much compensation? Why do they volunteer their time and skills to a company that profits? And how can a firm better address the crowd's needs in order to to maximize value for all involved in the co-creation project? Zeynep Arsel, associate professor of marketing at the John Molson School of Business, investigated these questions in a new article published by the Journal of the Association for Consumer Research.

12 APR 2017 · Not all Latinos face the same health challenges, suggesting that public health approaches may need to be tailored based on needs of the diverse groups within the Latino population, new research from Oregon State University indicates.

31 MAR 2017