27 APR 2018 · Our events and seminars address the most critical aspects of the Over 50s market today. Every event and seminar is run by leaders in their field and is designed to provide practical value to each participant. https://over50smarket.com/events1/

21 MAR 2018 · There is a trend for companies to combine the Marketing and Public Relations (PR) functions. In some companies the new marriage has had immediate success in terms of cost and the seamless deliver of corporate messages; but it could be a bumpy road ahead. Traditionally, Marketing and PR operated in silos. Marketing was product and sales oriented and focused on sending commercial messages to customers. PR on the other hand, was not overtly commercial and was more concerned with communicating corporate messages to a wider audience of stakeholders including the general public, regulators, media, investors, lobby groups and the like. https://over50smarket.com/trends/

15 MAR 2018 · It would be a grave mistake to follow the herd in assuming that ‘print advertising is dead’. Certainly, it lost substantial ground to digital in terms of corporate spending, but print advertising is managing to revive and refresh itself so that it continues to be a very effective and relevant advertising pathway, both in its own right and as a boost to digital and television campaigns. https://over50smarket.com/trends/

26 FEB 2018 · We created these pages for businesses and organisation for whom the Over 50s are an important market segment. We share valuable insights and tips about trends in the Over 50s Market, so that your organisation can benefit from them. Your suggestions on how we can increase our value to you and article contributions are welcome. https://over50smarket.com/