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Traffic and Leads Podcast
Traffic and Leads Podcast
3 DEC 2018 · A business is important to maintain and take care of, especially when it comes to the various things you need to do on a daily basis in order to keep things running as smoothly and efficiently as possible. That’s where system management comes in, and being able to create something stable that can run on its own while you’re attending to other matters. It takes a lot of time and practice to create a system, however, and that’s why we can rely on people to create them for us and get the job done!
That’s exactly what Jessica Hansen does. Referred to among the internet as the Systems Magician, Jessica helps women get their businesses launched and automated by creating systems, and making sure that things are running in the very best way possible. This week, she’s here with us on the Traffic and Leads podcast to tell us all about the work she does, the software she likes, and how to make sure that your system is up to snuff. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
What it is Jessica does! As stated, she’s the Systems Magician, and Jessica helps visionary women get their businesses launched and automated! She explains that she picked women because of how much she enjoys with them and that she works with mothers specifically because it’s a unique demographic that the bigger names in business don’t understand. There’s a lot of intricacies that you have to balance when you’re a mother with a business, and those are the people that Jessica likes to relate with and help because they’re not well served in the marketplace at the moment.
Jessica takes a moment to discuss Alexa flash briefings with me, along with her book, The Resilience Code. Her book, which just released, is all about creating systems in your life and in your business, so you can be more resilient, and so you can deal with the ups and downs that come your way. If you subscribe to her Alexa flash briefing—Biz Marketing Magic—you can get sneak peeks of the content in her book for free!
Jessica explains that the best systems are the ones that run automatically. This means that you don’t have to think about what you do day to day (since it just happens) and that sometimes, the computer can do it for you, so you don’t even have to be present for things to get done!
Jessica states that every business needs someone that will manage their tasks, and when someone calls her for help in their business, she has a very specific way to get started. If people don’t know where to start, Jessica routes them through an intensive 2-hour interview process to understand what they’re trying to do, and what they’re actually doing. When someone doesn’t know what they’re trying to do, they aren’t really accomplishing any of their goals—it’s important to get things aligned so they can create a system!
Jessica gives us a tip on creating systems, explaining that every time you do something, you should write down what you did. That way, you can go back to it later to see if how you were doing it gave you the best results. If it didn’t, you know what you did, and you can implement a change in your process as soon as possible!
Jessica shares with us the best tools for creating systems for digital marketers, stating first that she’s a big fan of doing things as free and cheap as possible. With that said, Jessica is a big fan of Google Suite, due to how much it can do for free! Additionally, Jessica has a paid membership for Zapier, which is a tool that people can use to create an integration between two applications that don’t have one already! She and I explain the process through an example of myself, and what she did for our business!
Lastly, Jessica explains how important it is for her to try new software! She’s always testing what she can to see if there’s a better, cheaper way to get something done. Efficiency means saving time and money,
12 NOV 2018 · In this day and age, social media is everything for business owners. You’ve got to know how to reach your audience on platforms like Facebook, Twitter, and Instagram, and sometimes it feels like you’re talking to a brick wall. Never fear! Digital strategist Meg Kerns is here this week to give us some tips for expanding your digital horizons and establishing authentic relationships with your followers.
MOKup Media
Founded by digital strategist and creative content connoisseur Meg Kerns, MOKup Media helps new and established small businesses and brands thrive on social media platforms by creating engaging and unique content, building authentic followings, and creating brand awareness. Whether it’s Twitter, Instagram, or Facebook, Meg and MOKup Media are here to help you get ahead!
IN THIS EPISODE YOU WILL LEARN:
Who Meg is and what she does. Meg talks about her awesome services and expertise when it comes to social media monitoring and content creation and curation as well as the help that she provides to small businesses.
How to build authentic relationships online. We’re living in a digital age, and communicating with your audience on social media is a huge part of building your brand. There are so many platforms to use and you have to know how to get your message out there in a way that sounds genuine. It’s not enough to make a few posts here and there; you have to be authentic!
How to make your mark on Twitter. Twitter can be a bit overwhelming, but once you get the hang of it, Meg says, it’s not all that scary! As long as you know the right strategies, you’ll be able to build your foundation. Not sure where to start? Try joining some twitter chats to get to know your colleagues and your followers. Meg gives us this tip and more to make sure you’re not screaming at an empty room.
How to make automation seem authentic. You can’t be on social media every minute of the day, and that’s okay! There are scheduling tools for social media that have you covered. Meg explains how to use these tools to your advantage, as well as some other tips and tricks for making sure your posts sound like the real deal even when you aren’t there.
How to get started on Instagram. An image-based platform, Instagram gives you the opportunity to show your followers the real you. But how do you get started? Meg talks about the importance of knowing voice and your followers, utilizing the stories feature, and giving your audience a glimpse behind the scenes.
LINKS MENTIONED IN THIS EPISODE
Smart Speaker Webinar
MOKup Media
TweetDeck
TweetChat
Facebook
Instagram
* Twitter
5 NOV 2018 · I have an incredible, enthusiastic guest here on the Traffic and Leads Podcast this week: Ryan Stewman! He has built an incredible piece of software called PhoneSites, which completely revolutionizes the way we can build and create funnels and landing pages. Not only that, but Ryan has some incredible perspectives on mindset and what it takes to attain success.
Aside from PhoneSites and his insights around mindset, we also get to know a little bit more about who he is. Born in Dallas, Texas, Ryan still lives there even though he travels a lot. He is happily married with three sons under the age of ten, and he is a serial entrepreneur, owning eight different businesses ranging from technology and software to real estate and much more.
IN THIS EPISODE YOU WILL LEARN:
All about PhoneSites. PhoneSites is an incredible piece of software that allows you to build sales funnels and landing pages using your phone. Ryan says in the simplest terms, it’s the fastest way you can go about creating a website! iOS, Android—if your flip phone has a screen, you can make something amazing with their software!
Who PhoneSites is geared toward. Other websites like ClickFunnels and LeadPages have become more complicated over time. Once upon a time, they were much simpler, but now they’re geared more toward Internet marketers than the average person could use. Specifically, Ryan says their primary target audience is salespeople or small business owners who are looking to create successful funnels without having to spend hours and hours on training.
What you can do with phone sites. PhoneSites connects with any CRM you have such as Aweber, MailChimp, and so on. Through any of their templates, you can create a funnel that will allow you to collect emails and generate leads. Not only that but if you are familiar with HTML, you can edit the HTML of your funnels and pages to be and do anything you want! Best of all? As of 11/1/2018, it’s only $47 a month—a fraction of the cost of other software like it!
Some statistics to further show just how awesome PhoneSites can be! The average conversion rate for the top ten funnels created by customers ranged between 23% and 25%. In sixth months, PhoneSites has amassed 5,001 users with 1,421 of them have already built a funnel. Client funnels have been viewed an incredible 2.5 million times and generated 39,494 leads!
Ryan’s “Force of Average” and how to attain success. He talks about an energy in the world called the “Force of Average”, which is this idea that being average is ingrained into our minds. It’s so easy for us to be distracted and settle for being average, and the best weapon against distraction is a focus. Ryan walks us through the four steps to maintaining focus: 1) Faith (in yourself); 2) Fitness; 3) Finance; and 4) Family.
LINKS MENTIONED IN THIS EPISODE:
PhoneSites
HardcoreCloser.com
Instagram
Ryan Stewman on Facebook
HardcoreCloser on Facebook
* YouTube
* LinkedIn
* Twitter
We cover a TON of ground in just a little bit of...
15 OCT 2018 · You know as well as I do that Instagram is on the rise of social media platforms you must be using for your social media marketing. It’s one of the best for generating quality traffic back to your website, as well as making confirmed sales to a wide audience of people who can actually see your product through Instagram’s photo-based medium! However, it’s rising in popularity raises questions on how we should be using Instagram for its effectiveness—are we making the right decisions when it comes to our Instagram account? How does a business Instagram account differ from a personal Instagram account? How do we find the right audience, and how do we get them to engage in the content we create?
That’s where Tasha Meys and Viv Conway come in! They’re the co-founders and curator at Ace The Gram, an amazing agency that helps business owners and aspiring influencers grow and monetize their Instagram accounts for marketing related reasons. Today, I have them both on the show to talk to me about all things Instagram—the best tips on growing your follower list, how to get influencers to work with your brand, and what you should be doing in order to maximize your consistency, and your content. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
How Tasha and Viv can help you build a bigger audience! Through things like their Facebook group centered in Instagram growth and engagement, one on one coaching, and their monthly subscription called “InstaCircle”, Tasha and Viv can help business owners of any kind to reach out towards the potential that is Instagram, and help you harness the power of social media for your business growth!
Tasha and Viv talk about how to build a larger audience, stating that it starts with the intention. Whether it’s getting more sales or getting more traffic to the website, your intention is your starting point. That determines the key content that you should be posting, and from there, it’s all about optimizing your profile before you start using growth techniques to bring people to your page. Optimizing means making sure that your handle is easy to read and find, that your biography is clear of the things you want to be telling the audience, and the links in your biography go back to your website, or landing page.
Tasha and Viv talk to us about the best techniques for getting more sales via Instagram, stating that the thing you have to remember is that your audience always wants to know what you’re going to do for them. Your content should then try to convey the emotional result that your product can bring your audience—what can you give them in terms of value that’s above what you’re already offering them? Figure out what you can do for your audience, and then you can start making those sales.
Tasha and Viv explain how often we should be posting on Instagram, and what we should be posting about. You have to know your intentions about posting before you share any kind of content—if you have a low-cost digital product, then you’ll want to be driving traffic to that product by posting 3 times a day. If you have a higher expense item, then you might be posting 1 – 5 times a day, and the content will be more focused on high-quality imagery of the product. Additionally, you want to be prioritizing the Instagram story over posting directly to your page!
Tasha and Viv explain the difference between an Instagram story and an Instagram post. A post is something that is on your page forever, in your grid of photos. An Instagram story, however, is something that sticks around for 24 hours after you post it. It’s a collection of pictures and videos that show you at any moment of the ...
1 OCT 2018 · One of the most integral parts of the digital marketing game is SEO or search engine optimization. Making sure that you have what you need in order to rank among the best of the best when someone searches for your specialty is crucial for your long-term—and short-term—success. However, there’s a lot of noise in the digital marketing sphere on how to get SEO, how quickly it can be done, and how successful you can be with the amount of money you have to budget. It’s a never-ending conversation, but truthfully, there’s only a handful of answers that will get you to the right place, and this week, we have just the person to give you everything you need to go about getting started in SEO.
Jeff Hall is the CEO of Overflow Cafe, an SEO agency that works with small businesses that are just getting their feet wet in the world of SEO! It’s great for beginners, Jeff says, and today, he and I talk about what sort of things you can expect when you work with their agency, as well as some amazing tips and tricks on what to do and what you should be looking for when you’re just starting out. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
How Jeff got started! He founded this company in 1995 and aims it towards people who are working with small businesses, and entrepreneurs. Overall, they’ve invested a lot of time, effort, and money into automating as much of what they do as possible! For their services, they charge a low price of $29 a month to make it affordable for these small demographics they aim for, and Jeff states that it works well!
Jeff tells us what his company doesn’t do, and what they do help businesses with, to give us an idea of what you can expect when you collaborate with his team. Firstly, they don’t build websites, and they won’t write content for you. That means no blog posts, or about pages—since that’s where 90% of your monthly fee comes from in terms of SEO payments, they make their extremely affordable by letting you write your own content, or allowing you to outsource content from other places.
On the other side of the conversation, they provide you with unlimited audits! You can regularly check on how your business is doing, what you could be doing better, and what’s going exceedingly well! You also get unlimited keyword suggestions and various ways to track your rankings across search engines. Lastly, you’ll also get a supply of quality backlinks every month to build up traffic and high-quality leads!
Jeff talks to us about what may hold people back from success, stating that an issue he’s seen before revolves around people who don’t want to write content with keywords. Their most successful clients are local businesses and small businesses, and for them, the formula is very straightforward since their passionate about what they want to do—ergo, producing content is easy! Some people aren’t good at writing, for example, but they can use other forms of media—like videos—and transcribe them for awesome pieces of content just the same. Overall, the goal of this practice is to take the guesswork out of anything you do in business—you want to know what you’re getting into, and what you can do with the things you produce.
Jeff talks to us about long tell keywords, which are specific keywords that people can use to rank at high levels in small ponds in the digital marketing world. Jeff explains that he tells people within the first week of them signing up how important these keywords are, and yet, he’s faced with more than 50% of people who will try to go for something vague instead. You need to listen to the agency or company you hire about what you should do! Long tell keywords might not give you as much traffic, but they’ll give you a chance to make actual money, which is important when you’re running a business.
Jeff also reminds us that SEO is a long game! Set your mind, heart,
24 SEP 2018 · Back in the day, advertising through Facebook seemed to be so much easier. You could boost posts, launch campaigns, and find success without much trouble. Nowadays, advertising through Facebook is just so much more complicated! There are so many things to learn; new prices, new tools, and new strategies. Thankfully, Facebook advertising expert Mojca Mars is here to give us some tips and pointers on this week’s podcast!
Super Spicy Media:
Founded by Facebook advertising expert Mojca Mars, Super Spicy Media specializes in helping large businesses to create multi-level strategies for generating quality leads through Facebook advertising. She also offers her services to small business owners in the form of educational seminars centered around successfully generating leads and sales.
IN THIS EPISODE YOU WILL LEARN:
Who Mojca is and what she does. Mojca talks about her services and specialties when it comes to Facebook advertising, and the help and resources that she offers to businesses both big and small.
Entry costs and what to expect when you want to launch facebook ads. Facebook is a powerful way to generate traffic and leads, and back in the day, it was easy. Now, there are so many new features and tools and new things to learn. It’s important to know how you’re going to collect those leads and gain momentum; you have to have a funnel!
Tactics for collecting leads through Facebook ads. Lead magnets are so important for generating clicks and leads. Don’t have a landing page? That’s fine! You can use popular content or blog posts to draw people in and gather their information through pop-ups right there on Facebook. Mojca explains the best way to draw people in without ever leaving the website.
How to find the perfect audience. Mojca tells us about the great success she’s seen in both retargeting and finding look-alike audiences. Having trouble expanding your reach? Facebook will help you find the perfect match by analyzing your existing audience and creating a whole new one for you based on the one you already have!
Mojca’s three-step funnel to avoid failure in Facebook advertising. Mojca gives us three of her most essential tips for successful advertising. She advises us to advertise to cold audiences for traffic, creates lead ads for lead magnets, and offer a product to our audiences.
LINKS MENTIONED IN THIS EPISODE
Super Spicy Media
The Science of Facebook Ads
Zapier
Facebook
* Instagram
Twitter
Mojca and I cover a lot of ground on how to generate quality leads through Facebook advertising, so you don’t want to miss out– especially if you’re ready to start expanding your reach through social media!
17 SEP 2018 · When it comes to digital marketing, one of the most important pieces of the puzzle revolves around paid advertisements and pay-per-click campaigns. Being able to use something as powerful as Google Ads to bring people to your website for success and an influx of clients is a resource that requires a lot of fine tuning and understanding, and understanding the way that paid search works is a necessity when it comes to success with landing pages, conversions, and traffic. But, if you’ve never dabbled in the world of Google Ads, it might be hard to start and sort through what’s necessary, and what’s filler.
That’s where Amy Hebdon comes in! Her amazing team at Paid Search Magic works hard to not only help their clients with Google Ads, paid searching, and audits of their accounts, but also teaches fellow digital marketers better ways to utilize paid search and Google Ads to get better results with their clients. Together, Amy and I talk about what her company does, how important audits are, and pitfalls to avoid in your paid search progress to ensure the best possible endgame results! Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
How Paid Search Magic can not only help their own clients but fellow marketers as well! Amy explains that, right now, they offer one on one coaching to help digital marketers build better offers, better management, and better client management in order to maximize the efficiency of their own process with clients!
Amy explains that there needs to be thought and strategy when it comes to putting out ads and that the act and story of people putting out one advertisement that built the success of their business is very few and far between. You need to know what you’re doing to see success! Additionally, Amy also explains the learning curve to Google Ads, saying that there’s a lot of nuances to understand and master when it comes to using it successfully.
Amy explains the process of auditing a PPC account, telling us how important it is to look at how your account is running (not just new things). When you have everything working appropriately, you can add more to your account and try new campaigns and strategies, and that’s how performance can improve. However, when things are mislabelled, they can give you wrong data, and it’s hard to right that wrong. Being able to listen to your account to see what’s actually happening helps to improve the overall performance.
Amy states that it is possible to audit your own account! Plenty of people also offer free audits, but when you go into processes like this, you need to know what your objectives are and why. There has to be a sense of truth about what’s happening in your account, and having a good understanding of where your opportunities are and what you might want to change can help your business in the long run.
Amy tells us how important is it to spend time auditing rather than worrying about the next big thing. In a metaphor, Amy details that the structure of your business is like the engine, and the things you can add on to make things seemingly better is just like adding gas to the car. However, if you never check the engine and instead keep filling the car with gas, the car will ultimately break down. You can try as many new strategies as you’d like, but if you’re missing huge factors of how your account is set up, you’re draining money in the end.
In what she calls “the process of discovery”, Amy talks about how every situation for an audit is different. Some accounts have room for improvement and they’re doing well, while others have a labeling problem, which can lead them to a bad business place. The process of auditing is being able to shine a light on these issues is good, especially since a lot of things that aren’t working are due to t...
10 SEP 2018 · It’s easy to see that, in the past couple of years, podcasts have become more and more prevalent in the world of business and digital marketing. With the shift from offline to technological, having a way to reach the masses that exist in your area of expertise and interest is a necessity, and podcasts are—very clearly—one of the best ways to do so. However, if you’ve never been on a podcast before and have a want and need to get into the game, finding a good place to start can be a little overwhelming. With so many podcasts floating around in the internet sphere, how do we know where to start, and which podcasts are the best fit for us?
That’s where Andrew Allemann comes in. The founder of Podcast Guests—an online directory of people that are willing to be guests on podcasts that match their area of expertise and qualifications—Andrew has found a way to connect people with ease, and for free, too! This week, Andrew and I talk about the importance of podcasts, how his website works, and what you should do if you’re looking to get into making your own podcast, or trying to be a guest to others. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
Where Andrew got the idea for his podcast! He was running his own podcast, and after 50 episodes, Andrew realized he was repeatedly searching through his Rolodex of contacts to get guests. He needed a broader look and to get different people for the show, and while there’s a lot of services out there that can help, they can be expensive. So, Andrew wanted to create something that was more a platform, and Podcast Guests was created!
How it works when you sign up for Podcast Guests. Weekly, Andrew sends out a letter to over 6,000 people featuring podcasts that are looking for guests and what their qualifications are. If you need those qualifications, you simply click a link, full out a form, and the information is sent to the host! It’s really that easy! Andrew also tells us about the paid version of his website, explaining that it makes it easier for people to find you by uploading you into a directory of guests. That way, hosts can come to you, and not the other way around.
Which is better if you’re just starting out, hosting or being a guest. Andrew definitely encourages people to be a guest first, because it’ll help you understand if podcasting is something you want to do in the long term. You’re making a commitment not only to yourself but to your listeners as well, so being a guest for a while lets you understand and create your style, what you think works and your niche. Then, if you find that you excel at it, you should look into starting a podcast of your own!
How to host a podcast. Andrew explains that, honestly, it’s easier than most people think! You want to talk about your area of expertise, and a podcast is a lot easier to manage than a radio show, for example. It’s lower risk, it’s not live and audio can be edited to erase any mistakes or awkward moments, and there’s a smaller audience that hears you, making it less nerve-wracking than being in front of live people. Andrew also explains that podcasting is the perfect medium to get more comfortable with public speaking and interview styles.
What you should do in order to get accepted onto a podcast! Andrew explains that you should make it as easy as possible to have the podcaster on the show and make the interview even easier. Additionally, you should be using what’s called a “one sheet”, which is basically a pitch about yourself. It explains what your expertise is, why you’re qualified, specific topics you can talk about, and example questions the host can ask you! Andrew also explains that you should talk about what you can do for them in terms of expanding their audience, and how you can make it grow larger with your pres...
3 SEP 2018 · When you’re a business owner, the most important thing you can do before anything else is making sure that all of your metaphorical ducks are in a row. It requires a lot of planning, teamwork, and relationship building between you, the owner, and your staff to really make sure that everything is in place to run smoothly and successfully before things start to take off and gain traction. However, it’s surprising how hard that can be for some people—it’s about not knowing where to start with their business plan, and being unsure of the right way to get themselves settled before they’re spending money they don’t have.
That’s where David Brown comes in. Better known as the Business Plan Answer Man, David Brown is a professional business planner who helps entrepreneurs and small business owners create business plans based on methods he’s used in the past. By side skirting around the trial and error process, David brings people success by helping them build a solid foundation, and today, he shares some of that amazing wisdom with us. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
How David got started in this business! He’d been working for an insurance company for years, and an assignment that involved the employees to write up a business plan had a few people in a frenzy. Going to David for help, their issues were quickly resolved, and after telling him that he should do it professionally, he took their advice and took a leap! Now, David works as a business plan professional, walking people through the process and telling them how to make the best business plan.
David explains the hardest part for most people when it comes to business plans, stating that they don’t know where they need to start when it comes to crafting one. David’s been in that position, so he knows how to steer people in the right direction, and understands that sometimes, doing a copious amount of research harms rather than helps. Since writing his first book—From the Bottom Up The Ultimate Guide for Business Planning to Profitability—David has learned more about the process, and is working on releasing the second edition very soon!
David explains his process a bit, stating that a business plan starts with the key components—a mission, and a vision. You want to know what your values are, who’s on your team, who is your management, and who are your advisors. On the other side, you also want to look at your marketing to see if you have a viable product. In this process, you’re figuring out who your market is, and who your ideal customer is.
David also explains that you need a plan to market your business (because the people helping you want to know how they’ll get paid back), and you need a 3-year projection of your financials to see how you can turn a profit and be successful. It's about asking yourself what kind of money has to be spent at a minimum for you to do your business.
David then goes onto explain that it’s important to share this information with his staff in order to get proper input and feedback and build something together. You need to know the number of the product you need to sell in order to put the key in the lock, so to speak, and you can’t throw money at Facebook and SEO until you have that number. So, you need to use this plan to guide you through the weeks, and you need to share this plan in order to have something to keep the business moving forward.
David explains that he usually updates his business plan every year unless there’s a need for major changes. The more work they do, the more changes they make, and most of the time it’s minor adjustments (changing marketing base, changing directions, building up a referral base, etc.).
David also explains the importance of looking at who your ideal ...
20 AUG 2018 · A large part of digital and online marketing is having the right team to help you get your name out there. Building a powerful public relations strategy is imperative when you’re a small business and making sure that you stand out among the rest when attempting to start and ring in quality leads and traffic can be hard if you’re not entirely sure what you’re doing. Working in the world of PR can be tricky, and knowing who to trust to help you rise to the top of the list can be hard with credibility being a little scattered. How do we ensure that we’ve got the best PR strategy, and how do we rightfully implement it?
That’s where Esther Kiss comes in. The founder of Born To Influence—a PR marketing company that specializes in working with experts and people who are building a personal brand (marketers, entrepreneurs, authors, speakers)—Esther gives us all of the best tips and tricks she’s learned over the years about perfecting your marketing strategy, and what makes the best PR marketing strategy work so well. Let’s get started!
IN THIS EPISODE YOU WILL LEARN:
All about what Esther does with her company. By working closely with entrepreneurs, speakers, authors, consultants, marketers, and so much more, Esther helps them get more traffic and leads through publicity. With her connections, she gets them in with the media (blogs, television, podcasts, radio, newspaper, magazines, etc.), and leads them towards whatever makes sense for their business to build credibility and to build leads and sales.
Esther explains why having a good PR strategy is important for more traffic and leads. Depending on where you’re at in your business, you might have different goals for your publicity campaign, and Esther gives us an amazing example of a client she worked with that booked 80 shows over the span of 11 months to promote his book! For every podcast interview he completed, he’d offer a free 50 book give away to audience listeners. Then, when people read the book, they wanted help with the implementation of the method, so they’d sign up for his paid membership! That’s where the revenue comes from.
Esther also explains that PR is important to carry on through months, and not just a one-time thing. If you’re planning a slew of interviews, much like the previously mentioned the client, you want to make sure that you have 3 – 4 months to let leads come in successfully, especially with bigger shows. You need to make sure that you leave enough time for the marketing to start gathering those pre-orders and interactions before the service is available, and the same can be said for a product launch or a live event with a deadline. You need to be building momentum continually.
Esther then explains what to do if you’re a small business owner that can’t afford a publicist. Can you do your own PR strategy? Yes, of course, you can! You can always benefit from publicity no matter where you are, even if you’re just getting started and you don’t have any clients yet. How are you going to get clients if you don’t have traction is the real question, and Esther encourages people to reach out—learn how to pitch, how to develop relationships with members of the media. Once you know these things, and once you feel like you have a story that would contribute to that audience, pitch yourself and recommend that you do an interview!
Esther tells us what to do when people doubt the usefulness of media logos on your website, claiming it’s just for vanity. She gives us an example of a client who had media logos on their website, and because of them, they gained a client. It psychologically works on people even if you don’t realize it.
Esther also explains that a lot of times, people tend to release a paid press release when they want a quick win...
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| Author | Lindsey Anderson |
| Organization | Lindsey Anderson |
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