8 OCT 2020 · Status Paradox, Episode 3: Interview with Omar Zenhom Omar Zenhom is the co-founder and CEO of WebinarNinja. Founded in 2014, over a million people have attended a webinar on WebinarNinja and it has been named as one of the fastest growing SaaS companies in 2018. Omar is also the host of the iTunes Best of 2014 podcast, The $100 MBA Show. With over 90 million downloads and over 1,300 episodes, The $100 MBA Show is ranked as a top business podcast in over 30 countries. Tell us what it was behind some of those decisions to join Wharton and then leave and join the circus (01:36) First career was in education; High school and University teacher for over 13 years Always curious about the internet and possibilities Entrepreneur on the side Due to unfavorable circumstances at work, decided to become a full time entrepreneur. Joined Wharton to attain an MBA After his marketing professor approached him, he realized he doesn’t need an MBA to open his own business, and dropped out What would you say was the biggest hurdle you encountered along the way? (05:28) As a new entrepreneur, understanding that you need to take responsibility for structure and productivity. When you’re getting started, you’re learning by doing and failing You need to learn to accept failure and disappointment as a learning curve Many entrepreneurs end up feeling isolated and lonely It’s a good idea to join a co-working space or community of some sorts And are there any aha moments that you had either when you got it really right or got it really wrong and learned a great deal along the way? (09:30) Know one really knows what they are doing; There is no unified ‘one way to do it’ It depends on what’s best for you and your audience/market You can build a successful business without worrying about competition too much It’s about who you’re going to attract; Not everyone will be a good fit Jessica speaks of her experiences coaching possible Wharton applicants for group interviews (12:15) There’s a tendency to want to dominate and crush everybody, and a tendency to want to recede and be nice We are trained that it’s a zero sum

10 SEP 2020 · David Frangioni is an award-winning veteran of the music and audio-visual technology industry, with expertise ranging from being a drummer and producer, to an audio consultant, technologist, integrator and recording engineer. He started playing drums at 2 years old, and studied drumming throughout his childhood in Boston. He found the future of drumming in technology, starting his career with a MIDI consulting business, then working with Aerosmith as their in-house engineer/technologist for many years. After years of successfully consulting and building recording studios, David founded Audio One Sound & Video Inc in the mid-90’s and grew it from a cold start-up to a large, multi-location A/V company, establishing it as the premier audio-visual systems integration company in the US & abroad; working with Ozzy Osbourne, the Stones, Ringo Starr, Elton John, Sting, Bryan Adams, Journey, Styx, Phil Collins, Shakira, Rascal Flatts, Cher and Chick Corea. He is a recipient of many gold and platinum albums as technical consultant, engineer, and/or programmer. David’s involvement in the music and audio industry branches from his involvement in audio-visual facility design with Audio One & Frangioni Media, as well as having three books published by Insight Editions; Clint Eastwood: Icon 1 & 2 and “Crash: The world’s greatest drum kits”, alongside deep involvement in philanthropy as a President’s Council Board member and musician for Musicians On Call, Musical Director for Irie Foundation and leading his own Frangioni Foundation, plus Founder and CEO for artist development firm All Access IDA. In 2019, David became Publisher of Modern Drummer Magazine, the world’s #1 drum magazine www.moderndrummer.com.

1 SEP 2020 · Michael Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. As a writer and thinker, he specializes in the study of hype – the strategies used by propagandists, self-promoters, cult leaders, mischief-makers, and boundary breakers to generate intense emotional reactions from large numbers of people to achieve specific outcomes. Schein has worked with The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Magento, Presentr, LinkedIn, and Citrix, to name a few. He has written for a wide range of publications that include Forbes, Inc., Huffington Post, and Fortune. Schein graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind VH1 hit show Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series. He is currently working on a book called The Hype Handbook, which will be published by McGraw Hill sometime in 2020. Jessica asks Michael about his upcoming book called The Hype handbook? (03:22) Micheal mentions that after 5 years he is finally releasing his book. He talks about how he never saw himself running his own business. Micheal mentions how he learned from old rock managers and made an ethical strategy that led him to start his business. Who's your favorite mischief-maker that you use in your work today? (06:58) Michael talks about why Malcolm McLaren is his favorite mischief maker. How do you bring that spirit of mischief and daredevilry, if you will, into your own work? (08:31 ) Micheal talks about how reading these peoples’ bios motivated him to start his book. What sacred cows would you say that you've taken on in your own career as a copywriter and later as a marketer? (11:58) Micheal talk about the article he wrote called “Cary Vaynerchuk is flat-out wrong” Micheal and Jessica go deep into picking the right fights to fight. Michael and Jessica Micheal and Jessica talk more about the Status Paradox and ‘pick a fight’ with the idea that you need to kick others down to elevate your status. Are any of your hype-masters working on this model? Or is there a real divide there, do you think? (25:19) Michael talks about how there isn’t a divide at all. But talking about POLITICAL Talking about his personal life.. My favorite baseball team ever has always been 93 Phillies I think in personal life, asking someone about their work is the best way to show that you're interested in work life. Contact Michael Michael column in Psychology today -https://www.psychologytoday.com/gb/experts/michael-schein Connect with Michael on LinkedIn - https://www.linkedin.com/in/michaelfrancisschein/ MicroFame Media - http://microfamemedia.com/ If you would like to be interviewed on The Status Paradox, reach out to info@bedrockprconsulting.com. And let us know!