21 FEB 2024 · [2:15] From Classical Music to Tech Startup - Anu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship. [12:25] Understanding the Upright Project's Impact Model - A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology. [23:05] Brand Building in the Sustainability Space - Anu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors. [29:52] The Decision to Operate as a For-Profit Initiative - Anu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits.. [35:49] Personal Insights: Books, Cities, and Productivity Tips - Anita's rapid-fire round with Anu, uncovering personal preferences and sources of inspiration. Linkshttps://www.uprightproject.com/Book recommendation: https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X

5 JAN 2024 · 2:16 - Path from operator to angel investor to Atomico scout 19:09 - Advice on early stage marketing - Marketing focus by stage of growth - How do you balance performance marketing and brand/organic marketing? - How do you balance the marketing for end-users vs decision makers? - Common mistakes 80% of founders make - working as siloed teams Resource for angel investing - https://www.linkedin.com/company/ventures-together/ - https://www.alma-angels.com/ - https://www.seaeventures.com/ Book recommendation: https://www.amazon.co.uk/Identity-Amin-Maalouf/dp/1860467296

29 NOV 2023 · Guerson Meyer, Co-Founder & Technology Officer of Sophiq Properties, a PropTech company talks about how he uses no-code solutions at Sophiq Properties to locate, evaluate and validate properties in real-time, adapting to the needs of each investment.  In 2023 alone,  they will complete 16 operations totalling 30 million euros. Hear in detail what no-code tools he used to build his core business.

5 OCT 2023 · Why all SaaS companies should implement usage-based pricing and How to run a successful design partner program with your customers to build your early MVP

23 AUG 2023 · - [1:49] - Why not having domain expertise can sometimes help entrepreneurs - [5:45] - Defining your ICP - [8:31] - Determining your MVP - [13:06] - Funding your seed and lessons learnt from raising too early. - [22:48] - GTM - [30:11] - Building a team and culture; it starts first with language. - [40:20] - Culture first hiring tips

22 JUN 2023 · [2:16] - 20 years and starting a company in Estonia[5:08] - Angel investing and what to look for?[10:01] - First CIO of Estonia[16:59] - Koos - what is it and why is it important[29:04] - Advice for other entrepreneurs[31:35] - ChatGPT and the future[33:09] - HK Unicorn squad and Linkshttps://koos.io/ Sponsors:https://www.chargebee.com/gb/https://www.e-resident.gov.ee/

22 MAR 2023 · [2:00] - How the SVB crisis unfolded at Payhawk[6:23] - The 3 most important ingredients for building a successful unicorn[16:19] - Validating your company idea[18:19] - 60 rejections. How Payhawk overcame the biggest objection from VCs[28:35] - Leading through crisis[31:54] - Competition - Use data not marketing to assess competition[36:18] - Trends in Fintech: the payment gap Company link:https://payhawk.com/ Book recommendation:https://www.amazon.co.uk/PROVING-GROUND-Inside-Sydney-Hobart/dp/0007292082The Inside Story of the 1998 Sydney to Hobart Boat Race

2 MAR 2023 · [2:24] - Journey to starting Seedstars[5:31] - Investing and not being local[10:27] - Seedstars programs[13:28] - Investor returns from emerging markets[19:06] - Challenges[25:12] - Advice for entrepreneurs [27:16] - Advice for investors Linkshttps://www.seedstars.com/ Book: https://www.amazon.co.uk/Where-Crawdads-Sing-Delia-Owens/dp/1472154665

25 JAN 2023 · [3:16] - Hedgeflows: Managing risk and automating payment runs for SMEs [9:51] - Advice for finding early product market fit[16:39] - How to attract talent in early stages without brand or VC backing[19:07] - Knowing your investor’s incentives Links:https://www.hedgeflows.com/ Books:https://www.amazon.co.uk/Disciplined-Entrepreneurship-Steps-Successful-Startup/dp/1118692284 by Bill Aulet

13 JAN 2023 · [2:08] - The economics of solar[7:39] - Challenges and barriers to solar adoption[11:11] - Where are the different countries when it comes to adopting solar[14:50] - Erik’s Journey to starting Svea Solar[19:06] - advice on doing layoffs[23:13] - Challenges of scaling - its all about recruiting, developing and retaining talent[29:48] - Continuous people evaluation[37:40] - 3 things Erik looks for when he interviews people Links:https://sveasolar.com/ Books:https://www.amazon.co.uk/How-Avoid-Climate-Disaster-Breakthroughs/dp/0241448301#:~:text=How%20to%20Avoid%20a%20Climate,Gates%2C%20Bill%3A%209780241448304%3A%20Books by Bill Gates