From Music to Mission: Annu Nieminen on reimagining impact measurement
Feb 21, 2024 ·
39m 42s
[2:15] From Classical Music to Tech Startup - Anu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship. [12:25]...
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[2:15] From Classical Music to Tech Startup
LinksThe Upright ProjectBook recommendation: The Non-violent communicationÂ
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- Anu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.
- A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.
- Anu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.
- Anu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..
- Anita's rapid-fire round with Anu, uncovering personal preferences and sources of inspiration.
LinksThe Upright ProjectBook recommendation: The Non-violent communicationÂ
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