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Episodes & Posts
Episodes
Posts
9 SEP 2021 · In this episode, you’ll hear from Ferrell Richardson of The Cottage Rose. We’re diving right in as she describes her design process and moves to the topic of installations.
Ferrell is an architect turned florist and has so many translatable skills across the two industries. You’ll hear about some key things you need to consider mechanically when creating a large install. Ferrell is walking through how to create an arbor step by step, including a few tips on covering your mechanics.
The Cottage Rose is a boutique floral studio, specializing in Wedding & Event Florals, design, and custom installations. First and foremost, The Cottage Rose are designers and flowers are their medium. They feel a lot of love for the process of design and the way that each bloom lends us its beauty to create something unique and beautiful for every one of their clients. IG: @thecottagerose
2 SEP 2021 · With her background in horticulture, Lyndsay has so much knowledge to offer, and she’s here on the podcast to share some of it with us!
Lyndsay’s passionate about bringing agriculture to the community through various avenues, but her favorite is through their flower farm workshops. Lyndsay is chatting about what makes a flower farm workshop successful, as well as some marketing tips for getting the word out.
Wildroot Flower Co. usually has so much going on, so it’s imperative for them to stay organized amongst their team. Lyndsay is sharing a few things that have made a huge difference on the farm on the business side of things, from using Google Sheets to planning for the future. Finally, you’ll hear some practical growing tips from a pro!
Lyndsay is the owner of Wildroot Flower Co., a naturally grown cut flower farm located in the rolling hills of Southeast Ohio. Lyndsay is passionate about connecting her community with nature and filling lives with more beauty. We share our flowers through our seasonal U-Pick, on farm workshops, and event design. We also sell our flowers at our local farmer's markets, grocery stores, and through our CSA. Give Lyndsay a follow on Instagram @wildroot_flowerco and on Facebook @wildrootblooms!
18 MAR 2021 · Lidia from Twisted Willow Flowers joins Kelly on this episode of the Team Flower Podcast. Lidia and her daughter, Amanda, make up a mother-daughter design team who specialize in refined, garden-style arrangements for weddings and events.
While they're located in NJ, they also design for events in Pennsylvania and New York. They are rooted in the core idea of being the extension of creation with limitless creativity.
This episode is full of various tips and tricks of working in the floral industry. You’ll hear:
Tips for flower delivery
Flowers and mechanics for installations
Creating staircase installs
Go-to greenery
and more!
25 FEB 2021 · Franceska McCaughan is one of those go-to designers in the floral industry—specifically regarding designing for hotels and corporate brands. In this episode, she joins Kelly to talk about the details behind this avenue of the industry.
You’ll hear why Franceska chose to begin serving this niche market and why you should consider it, too. She’s also chatting about how to get into the hotel market, how to gain clients, and tips on understanding brand standards.
Franceska McCaughan is an international flower designer providing turnkey floral solutions for luxury brands, including the JW Marriott, Fairmont Hotels, Four Seasons, Hilton Hotels, and more. In 2020 she began freelancing internationally and launched the Hotel Florist Profit Method, an online course designed to educate wedding and event florists on how to create consistent $5K months by landing hotel floral contracts. As the artistic director behind The Hotel Florist, she has combined her sense of wanderlust with her love of slinging stems, allowing her to live, work, and play in more than 47 countries and counting. You can see her incredible work at her website or on social media @thehotelflorist.
14 FEB 2021 · This episode of the Team Flower Podcast is full of life! Bron joins Kelly as our special guest, and he is sure to put a smile on your face. Not only is he full of joy, but he is also incredibly knowledgable! Bron is sharing his unique and refreshing perspective on finding balance in your life.
Bron services large events and thus manages a large team. He’s chatting about how to interact with your team, the importance of teaching them your philosophy, and how to maintain employee retention. You’ll also hear tips on excellent customer service as well as handling large deliveries.
A master of the art of floristry, The Flower Guy Bron provides bespoke design and styling experiences for events of all types. He’s located in Richmond, Virginia, but is a wanderer of the world and a modern day Renaissance man. He loves art, good wine, and great company—and of course flowers! Bron’s work with flowers is organic and his most natural expression. He lives by the simple principle of "be your best self" and encourages others to join him! You can do so by following along on social at @theflowerguybron or visiting his website.
4 FEB 2021 · Flowers. They are so much more than a bloom when they’re in the hands of a person. When you use flowers as a connector, you add so much value to what could be an everyday experience for yourself. Gretchen is expounding upon this thought as she joins Kelly on the Team Flower Podcast.
She’s also chatting about how to navigate business transitions and growth. Located in Texas, Gretchen knows a thing or two about growing flowers in warm climates. Tune in to hear some helpful tips on growing beautiful blooms in hot temperatures!
21 JAN 2021 · Phebe Robinson Higgins joins Kelly on the podcast today to chat all about pop-up shops! She’s sharing how and why she started doing pop-ups and the incredible journey she’s been on since then.
You’ll hear a recipe for ordering flowers as well as Phebe’s tried and true process for choosing your venue. She’s also chatting about marketing, how to plan during your off-season, and tips for planning a pop-up!
7 JAN 2021 · LeeAnn is talking about seeds versus tubers and she’s sharing in detail how the process of hybridization works. You’ll hear about the various types and forms of dahlias as well as a short list of the dahlias you must grow. And, of course, what is a Team Flower Podcast without a bit of inspiration along with education? This week, it comes in the form of how florist can support their local farmers, what it looks like to pause in your business’s growth to bloom yourself, and how to give and receive grace within a partnership. Listeners, this episode is loaded!
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