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In 2015, Kevin Rizer started a brand, selling products on Amazon. It quickly grew from a hobby into a multi-million dollar empire. A year later, Kevin started recording conversations with...
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In 2015, Kevin Rizer started a brand, selling products on Amazon. It quickly grew from a hobby into a multi-million dollar empire. A year later, Kevin started recording conversations with successful sellers, and launched a podcast to tell their stories. That podcast was called "Private Label Podcast". In the time since, the podcast has become a movement with tens of thousands of loyal followers, and is today the authoritative source for information and inspiration on selling on Amazon, e-commerce and entrepreneurship.
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Episodes & Posts
Episodes
Posts
1 MAR 2019 · What is up Private Label Movement!
This is Brad Langan, the Head of Marketing over at Private Label Movement. I know you all don't normally hear from me but I have something special to share with about what we have been hard at work on.
Why Are We Hosting The Private Label Summit?
There is a trend where Amazon is making it more and more difficult to establish your brand on Amazon.
Amazon sellers are now facing a ton of challenges nowadays. Everything from just increased competition, Amazon releasing a ton of their own products, software that can model exactly what you are doing, and even listings getting hijacked.
Jonathan Gabriel noticed this trend and quickly realized that people need to own their brand and leverage other sources for selling eComm products.
This is why we started the Private Label Summit.
When Is The Summit Happening?
It is taking place March 5th - 8th online.
All you need to do is go register here to get your FREE TICKET.
What Topics Will Be Covered?
You are going to be excited about this part.
We have gathered some of the TOP eCommerce sellers in the world to share exactly the tactics that are working for them today. This WILL NOT be just focused on Amazon. We are focused this year on all platforms and how you can be successful and own your brand.
Some of the topics will include:
Sales Funnel CreationShopify OptimizationHow To Get Off AmazonHow To Own Your Email List On AmazonHow To Grow Your List Off Of AmazonHow To Get Your User Data Off Of Amazon
Who Will Be Speaking?
Trey Lewellen, Dana Derricks, Ezra Firestone, Cody Neer, and soo many more.
Combined, all of these speakers have close to a billion dollar in sales!
How To Get Access?
Head to https://www.privatelabelsummit.com/free-ticket
We can not wait to see you there!
23 JAN 2019 · Today, Patrick Tedjamulia shares the story of how he founded and became the CEO of Videopeel, a video review platform. He talks about his love for customer insights, which led him to discover the true value of videos in advertising.
Consumers First Thinking
Before his venture into Facebook and Google, Patrick worked in brand management. His initial training for his career had been about consumer packaged goods. He was trained in marketing by Procter & Gamble with a consumer’s boss thinking.
“It's all about first understanding who your consumer really was, stepping into the shoes of the consumer. That’s been my love and my passion.” - Patrick Tedjamulia
Patrick then went to MBA school in Duke University to further his education in consumer insights and research.
Facebook and Google Advertising
Patrick’s formal training and education in understanding consumers eventually helped him as he worked at Facebook and Google.
“As I started helping them build their advertising tools, I had to understand their customer, and their customer was every advertiser.” - Patrick Tedjamulia
With millions of advertisers in these platforms, Patrick had to be in tune with their needs, such as AdWords that would allow them to accomplish their business goals. He had to find ways to drive traffic to their brand, their website, and their store. He also helped them in launching their objectives, ads reporting, and a ton of advertising tools and applications.
Realizing the Power of Video
Patrick noticed that advertisers across the board are having trouble with two main things. First is trying to get their ads to convert, which is every advertiser’s problem. Second, their consumers are losing trust in their ads.
In trying to solve these, he realized that the number of videos being posted on Facebook was growing like crazy. This eventually made him realize the power that videos hold.
“I knew that the best way for someone to be able to bring out the truth about a product, bring out the truth about their business, bring out the truth about who they are as founders of their business, is video.” - Patrick Tedjamulia
Connect with Patrick Tedjamulia:
Patrick Tedjamulia - LinkedInWebsite - VideopeelFacebook - VideopeelTwitter - VideopeelInstagram - Videopeel
Sponsor:
Sellerboard.com - Financial Insights for Amazon Sellers
First month free. Chat them "PLM", and get your second month also for free!
Connect with Jonathan:
LinkedInEmail Jonathan
Thanks for tuning in and we hope you enjoyed Jordan Rolband on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!
14 JAN 2019 · Jordan Rolband is the Co-Founder and President of DFO Global Performance Commerce. A certified performance marketing expert, he shares with us today how he blew up his marketing agency with eight global offices and over 200 employees.
Jordan Rolband - A Love for Marketing
Fifteen years ago, Jordan was in a completely different place. He started his career in finance and quickly learned that the industry wasn’t for him. Not to mention that he didn't want to dress up every day.
He worked as a partner at a company and couldn't focus on the business. Jordan didn’t have a real interest in becoming a high-level sales guy or managing the sales team. All he wanted to do was market.
Lead Generation through Microsites
Jordan then started to build microsites in 2005-2006. These sites catered for mortgages and loan consolidation. With the help of Google AdWords, they were able to scale up different campaigns.
They also utilized some of the leads they were generating for their own business. Jordan discovered another use of these lead-generating microsites, which then launched the business to new heights.
“I found out it would be quite lucrative if I also had some third-party businesses that I could sell these leads to aside from just taking them in-house.” - Jordan Rolband
Some Key Changes
While the company prospered in lead generation through various platforms, they discovered affiliate marketing.
“By using affiliates along with our small, little, internal media buying team, we’re essentially able to scale a business very quickly without having to hire a ton of people, without needing all these development resources.” - Jordan Rolband
In 2011, someone came in and offered to buy the business Jordan and his team built. At the same time, one of the companies they were working with to get traffic from had a business model that he found interesting.
Eventually, this performance-based company introduced Jordan to a whole other marketing-related endeavor that would define his career
To hear how Jordan discovered the world of e-commerce and became a performance marketing expert, download and listen to the episode.
Connect with Jordan Rolband:
Jordan Rolband - LinkedInWebsite - DFO Global Performance CommerceFacebook - DFO Global Performance CommerceTwitter - DFO Global Performance Commerce
Sponsor:
Sellerboard.com - Financial Insights for Amazon Sellers
First month free. Chat them "PLM", and get your second month also for free!
Connect with Jonathan
LinkedInEmail Jonathan
Thanks for tuning in and we hope you enjoyed Jordan Rolband on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!
7 JAN 2019 · Max Kolysh, Founder and CEO of Zinc, shares the story of how they managed to dominate dropshipping arbitrage with their automation suites. How does Zinc continue to influence the e-commerce industry?
Max Kolysh - Walking the Path of a Startup
Max and his co-founder met when Max was finishing his master’s at Massachusetts Institute of Technology. Max’s co-founder, a large eBay seller back in high school, developed some technologies that they thought to productize.
In a leap of faith, they applied to one of the top startup accelerators in San Francisco.
“We didn't know what we were doing at the time. We thought we had a good idea and that we could sell it.” - Max Kolysh
Birth of Zinc Save
They dropped out of college when they got into the three-month startup program from which they received mentorship and advice. Their hard work culminated in a demo day where companies pitched to investors, much like in real life.
Halfway through the program, they pivoted from automation for affiliate marketers and switched to Zinc Save, a browser extension. Zinc Save was a way to save money on Amazon. This tool aimed to help people actually get the cheaper prices Amazon advertises on their website.
Embracing B2B Software
With Zinc Save’s combination of credit card rewards, discount codes, and a lot more, people managed to get their items at an actual reduced price. But two days into operations, Max and his colleague received a cease and desist order from Amazon.
This didn’t stop them from figuring out their next move. They reverted back to their roots, creating B2B software for e-commerce sellers. What started out as an outsourced service to cater to their first customer’s needs became a full-time endeavor.
“Part of early startup experience is talking to your customers a lot, listening to what they want.” - Max Kolysh
To hear more about the growth of Zinc and the birth of JoeLister and PriceYak, download and listen to the episode.
Connect with Max Kolysh:
Max Kolysh-LinkedInTwitterZinc.io
Sponsor:
Sellerboard.com - Financial Insights for Amazon Sellers
First month free. Chat them "PLM", and get your second month also for free!
Connect with Jonathan
LinkedInEmail Jonathan
Thanks for tuning in and we hope you enjoyed Max Kolysh on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!
24 DEC 2018 · Jonathan Gabriel looks back on The Best of Private Label Movement 2018 in episodes with Jeremy Sherk, Rob Kosberg, Chakra Yendapally and Nathan Lind.
There's more to being successful at private label than just adding products to Amazon. Jonathan's guests are successful entrepreneurs who have found thier niche in the online marketplace.
Listen in as his guests discuss the importance of choosing the right product, leveraging your expertise, bookkeeping for private label entrepreneurs and building relationships.
Jeremy Sherk Nested Naturals
Jeremy is an 8-figure entrepreneur, speaker, health nut, and Co-Founder and CEO at Nested Natural, an e-commerce supplement company.
He's a best-seller pro that focuses on great products but also reinvests heavily into his business on Amazon and through other platforms where he can control his brand more readily.
Connect with Jeremy
Nested Naturals
Rob Kosberg Best Seller Publishing
Rob was running a hundred-million-dollar real estate company when the recession hit and was forced to reinvent himself. Today, he's the founder and CEO of Best Seller Publishing and he's proud to say that he's found a way to leverage his expertise to positively impact others.
Connect with Rob
Best Seller PublishingFacebook
Chakra Yendapally Virtual Bookkeeping
Chakra is a 6-figure, soon-to-be 7-figure seller in Amazon. He created his own virtual bookkeeping company and talks about the importance of creating a brand.
Connect with Chakra
Junglebooks
Nathan Lind Seller, Coach and Community Builder
Nate is a successful online seller that doesn’t just focus on Amazon. He has created relationships with affiliates to continue to push his products. Nate is insightful as a seller, a coach and entrepreneur.
Connect with Nate
NateLindFacebook Messenger
Sponsor:
Sellerboard.com
Connect with Jonathan
LinkedInEmail Jonathan
Thanks for tuning in and we hope you enjoyed The Best of Private Label Movement 2018. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!
17 DEC 2018 · The constant evolution of e-commerce requires passage of regulations for the industry. But how do they truly work in relation to those affected? On this episode, Internet lawyer Richard Chapo shares valuable insights on sales tax, GDPR, and copyright issues.
Tax authorities in some states... they were never really gonna look at small guys and look at just the larger guys because of the amount of time and effort they spend isn't gonna be commensurate with the amount of money they would get out of hunting small guys. - Richard Chapo
Wayfair Concluding Amazon Wars
Richard has clients who deal with physical product sales. The debate as to whether states could tax certain Internet sales has finally culminated with the recent Supreme Court ruling on the Wayfair case. The so-called Amazon wars took 20 years in total.
“One of the problems with the Internet is it takes the supreme court a long time to get around to deciding on something.” - Richard Chapo
Sales Tax Discourse
The Supreme Court sets the law for the land as far as court systems go. Once they have made a decisions, all courts in the country must follow, whether they are state or federal. This is why everyone has been in on the Wayfair case decision since news of it broke out.
“In the Wayfair decision, basically the Supreme Court said that states can collect sales tax regardless of where you're located.” - Richard Chapo
This ruling understandably sent everyone into panic mode. But people who were writing articles missed a very important caveat. Sales tax may be collected as long as it’s not excessively burdensome on small businesses.
Thresholds Set and Details to Iron Out
Certain thresholds have been set to regulate the collection of sales tax. However, sales tax are often charged not only in the state level. Details must be ironed out and a program must be implemented if sales tax are truly to be regulated.
To hear more about taxation, how GDPR affected e-commerce, and issues on copyright, download and listen to the episode.
Connect with Richard Chapo:
Richard A. Chapo, Esq.Internet Lawyer Advising Online BusinessesP: (619) 637-6043SoCalInternetLawyer.comLinkedIn
Sponsor:
Sellerboard.com
Connect with Jonathan
LinkedInEmail Jonathan
Thanks for tuning in and we hope you enjoyed Vladi Gordon on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!
Connect with Richard Chapo:
Richard A. Chapo, Esq.Internet Lawyer Advising Online BusinessesP: (619) 637-6043SoCalInternetLawyer.comLinkedIn
Sponsor:
Sellerboard.com
Connect with Jonathan
LinkedInEmail Jonathan
Thanks for tuning in and we hope you enjoyed Vladi Gordon on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!
10 DEC 2018 · Vladi Gordon is the founder and CEO of Sellerboard, a financial services tool for Amazon sellers. Today, he shares the story behind the tool and what sellers can learn to improve profit by keeping track of customer insights as they relate to revenue.
Bookkeeping, or stuff like Excel, it's not the thing that entrepreneurs like most unless, I guess, they're bookkeepers or owners of bookkeeping companies. - Vladi GordonVladi Gordon - Taking a Shot at SellingVladi started out as a seller back in 2015 in Germany. He was working in a software company when he heard of the new trend in online selling, Amazon. He started taking interest in private label products when there was buzz about the virtual reality glasses, Google Cardboard.
When Vladi found a much cheaper alternative to the VR glasses, he ordered ten of them. Because he was the only person in Germany who was selling these glasses, they sold out fast. The same went for the next hundred glasses he put up on his online store.
Curse of Shiny ObjectsBut like other trendy products, the sales explosion lasted only for as long as the marketplace wasn’t saturated. For a time, fidget spinners and selfie sticks were huge. They never stood the test of time, though.
That's the problem with trendy products. if you catch the wave, you explode, but then everybody else comes in and the market dies completely. - Vladi GordonBirth of SellerboardVladi tried to source some more products after the VR glasses noise went out, but they didn’t really do well. He reached a point when he could no longer tell whether he was making money.
He sought for a tool to help address this concern, but he didn’t find any that he liked. So, he partnered up with some developers to make one. It took off and they all decided to focus on it, hence the conception of Sellerboard.
We learned a lot from our customers in the last two years and I kind of put down a list of five hidden profit killers which are very underestimated by sellers. - Vladi GordonTo hear more about Sellerboard and the five profit killers, download and listen to the episode.
Connect with Vladi Gordon
Sellerboard - Partner Link
Connect with Jonathan
LinkedInEmail Jonathan
Thanks for tuning in and we hope you enjoyed Vladi Gordon on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!
4 DEC 2018 · Jon MacDonald is the President and Founder of The Good, the most trusted e-commerce conversion rate and customer experience optimization advisory company. They started about ten years ago. When they first built the company, they focused mainly on e-commerce development.
"Bringing your consumer into the process is extremely important because they are the ones who are doing the research." - Jon MacDonald
Origin of The Good
They built e-commerce sites for brands that wanted their own channel for sales online. They discovered a lot of things along the way.
First of all, development was becoming and has become a commodity. Everyone can find a developer or a shop that will build their e-commerce site. Some of the more popular platforms include Shopify and BigCommerce who do not require a lot of development skills to at least get something set up.
Jon MacDonald Becoming Different
In order to set them apart from everyone else, The Good offered a three-month optimization engagement after launching sites for every client that came in.
"What we found out was most brands were doing a launch and leave philosophy." - Jon MacDonald
Most brands would launch their site and then their development company would leave them on their own. The Good handles this differently. They ask their clients to stick around for three months in order to optimize.
Keeping Clients Happy
They found out that most brands put more value in the optimization than the quality of coding. They weren’t really concerned about the quality of the site that the developers built from a technical aspect. As long as it worked and processed orders and they were converting highly, clients were very happy.
"We needed to focus on that optimization, where we were really different, and at the time, there wasn't even a term for conversion rate optimization." - Jon MacDonald
Before they started this movement, optimization wasn't a common idea within e-commerce sites. But now it has become a wonderful part of the process.
To hear more about The Good and Jon's story, download and listen to the episode.
Connect with Jon MacDonald
JonMacDonald.com
Twitter
LinkedIn
Connect with Jonathan
LinkedIn
Email Jonathan
Thanks for tuning in and we hope you enjoyed Jon MacDonald on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!
26 NOV 2018 · Earnest Epps is a life-long entrepreneur and salesman. After losing his corporate position, within 30 days he self-taught himself and created the Earnest Approach to dropshipping high ticket items from US manufacturers.
NFL Dreams
Earnest had a bit of a mindset when he entered college. His mother had pushed him to pick a specialty and focus on that during college. Because of his mother's encouragement, Earnest chose IT and technology.
Football was his main reason for going to college and his choice was based upon a path to the NFL and not the educational opportunities. Unfortunately, before he ever got to play in college, Earnest's dreams of going to the NFL were smashed due to injuries.
Earnest Epps Hustling to Succeed
Not knowing what to do, he started knocking on doors and passing out flyers for a remodeling company. He soon learned the art of setting up leads for sales in order to earn commission checks.
If I can get (that first) sale, I can figure it out from there. - Earnest Epps venturing into e-commerce
Earnest's passion to succeed led him to first succeed at selling, then training, hiring and eventually running a team. His success led to his promotion to marketing director at the age of 22.
Envisioning Himself as CEO
His job success gave him the skill set to move on to a position as a sales director for a marketing company whose clients were multi-billion dollar companies. From 2009 - 2015, Earnest was managing about 100 employees on the east coast. When he was fired, it crushed his soul.
The trajectory for US online sales is projected to be $600 billion dollars by the year 2021. - Earnest Epps
For two years, Earnest was going through the motions in a state of depression. He had invested everything in that company for his and the company's success. He was certain he was going to be the CEO and work there for the next 40 years.
Earnest had always tried small side ventures on his own. He had never taken them seriously because his position in corporate America was so good to him. He felt like he had it all.
Finding His Piece of the E-Commerce Pie
For two years Earnest was stuck. It wasn't that he didn't have the work ethic or the right skill sets, he just didn't know what he wanted to do. While scrolling through Facebook, an ad for e-commerce and dropshipping popped up. At first, he was really skeptical and was unsure he could make money at it.
Take the same energy and effort for your boss on a full-time basis...and just do it for yourself. - Earnest Epps
When he came across an article forecasting the growth of online sales that convinced him to try and get himself a piece of the pie. Earnest set his mind towards succeeding online and began by focusing to get his first customer.
When dropshipping is discussed, it's usually around super low-end stuff but Earnest took a different route. To hear the rest of his journey, download and listen to the episode.
Connect with Earnest Epps
EarnestEpps.com
Facebook
Twitter
Email
LinkedIn
Connect with Jonathan
LinkedIn
Email Jonathan
Thanks for tuning in and we hope you enjoyed Earnest Epps on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!
In 2015, Kevin Rizer started a brand, selling products on Amazon. It quickly grew from a hobby into a multi-million dollar empire. A year later, Kevin started recording conversations with...
show more
In 2015, Kevin Rizer started a brand, selling products on Amazon. It quickly grew from a hobby into a multi-million dollar empire. A year later, Kevin started recording conversations with successful sellers, and launched a podcast to tell their stories. That podcast was called "Private Label Podcast". In the time since, the podcast has become a movement with tens of thousands of loyal followers, and is today the authoritative source for information and inspiration on selling on Amazon, e-commerce and entrepreneurship.
show less
Information
| Author | Kevin Rizer |
| Organization | Kevin Rizer |
| Categories | Business |
| Website | www.privatelabelmovement.com |
| hello@privatelabelmovement.com |
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