The Guest Misty Johnson is a brand strategist with a specialty in brand naming. She has nearly 20 years experience helping brands name, rename, merge, name products, name services, and name just about anything that has to do with brands. The Question "How do you respond when people react negatively to brand name changes?" The Notes This week we’re announcing a name change for the podcast. Okay, not really, but almost. We called in an expert to discuss process of naming companies and branded stuff, the pitfalls of renaming and how to do it in a way that makes it easier to be accepted by the people who loved the old name. Here some links to explore: https://www.ratebeer.com/beer/miller-fortune/246798/ https://www.interbrand.com/ http://www.onethingrealquick.com/ http://twitter.com/OTRQpodcast/ http://instagram.com/OTRQpodcast/ http://libro.fm/redeem/OTRQ

This week on the podcast, we’re playing a presentation made by Evan MacDonald about creativity. Back in August of 2017, Evan was invited to speak at the International Design Conference hosted by the Industrial Designers' Society of America. He spoke about the role and importance of creativity in company culture, citing specific examples from his time as Design Director at Freefly Systems.

Dustin Lau is a musician, songwriter, film composer and producer living in Redlands California, whose work appears on everything from feature length documentaries to short TV spots. He’s performed live on stages around the world, worked with other artists as a producer, and explored a broad pallet of styles and sounds in his compositions. Our conversation this week is about taking risks to lead a creative life.

Niles Grey is a filmmaker. This week we discuss the benefits of shooting films with a “small footprint,” as Niles puts it. While mobile phone photography and cinematography are paces behind what industry professionals use for major productions, the technology is advancing and shrinking. With a little help from small hardware add-ons and apps that give users access to manual controls, people like Niles can (and all of us) can create content that defies the expectation of such a ubiquitous piece of technology.

Seth Lucas is a graphic designer in Indianapolis and was the first interview I did for this podcast. Not this episode, but another attempt at an interview, was created a year ago. After this first draft of sorts was created, I sat on the project for almost a full year. And so, I’ve called Seth back to ask about his experience with projects that get stuck in limbo. Together we discuss some projects that Seth let sit unattended for a little too long, and a bit about how he got them back on track.

Do we really know where our stuff comes from? The tag in your shoes that say what country they were made in does say anything about where the materials were obtained. In our world of objects, we are surrounded by things with complex pasts that we don’t even consider and even if we did, we may never be able to know. Leslie Chapman is a jewelry fabricator and designer who does know where her materials come from. That’s because she and her husband mine the gold themselves.

This week we’re talking about self promotion with Brad Woodard. Brad is an Illustrator and designer who, along with his wife, Krystal, operates the studio Brave the Woods. Brad has worked with Target, Baskin Robbins, Simon and Schuster, Intel, Harley Davidson, Honda and loads of others. He teaches workshops in person and online. His classes on the Skillshare platform have been taken by over 50,000 people. His work has been featured in HOW, Communication Arts, Grain Edit and more.

In our interview, James tells two stories of incredible luck. One which started his TV writing career was birthed into existence, and another where he completely miffed it. We also talk about the role of failure in the creative process. He shares some sage wisdom about destruction, why creating “the worst piece of crap in the world” can be a step to success, and how solving for not X is a great way to find a creative spark.

Lauren Celenza is a senior designer at Google. For the past two years or so, she has been helping to shape the design of Google Maps to better fit the needs of emerging cities around the world, in places like Kenya, Southeast Asia, and India. THE QUESTION: “What impact has travel had on your work?” THE NOTES: Not many will argue that travel is an eye and mind opening experience. Obviously, expanding your vision is valuable to anyone working in a creative capacity. In my conversation with Lauren Celenza, we discuss some specifics. Including how to involve the people you’re designing for more directly in the design process. She shares with us stories from her travels across six contents, insights about design research, and some tips for enhancing travel so it can elevate your creative thinking. Follow Lauren on Twitter and Instragram: @laurencza One Thing Real Quick is produced by Evan MacDonald. Tweet him at @evanmacdonald and learn more about the show at onethingrealquick.com This episode is sponsored by Libro.fm. Use the offer code “OTRQ” to get two audio books for the price of one! https://libro.fm/redeem/OTRQ

THE GUEST: Amhed Gallab is known to the music world as Sinkane. After spending years playing in groups including Caribou, of Montreal, Yeasayer, and others, Amhed started his own music project. Sinkane has since released multiple full length albums on City Slang Records (with another on the way!). THE QUESTION: “What role does your history and your origins as a Sudanese American have on the music that you write?” THE NOTES: You can to Sinkane’s music on Apple Music, Spotify, Tidal, Bandcamp, YouTube, etc. Read about Sinkane, see videos and more at https://cityslang.com/artists/sinkane. Follow Amhed on Twitter and Instagram at @Sinkane. One Thing Real Quick is produced by Evan MacDonald. Tweet him at @evanmacdonald and learn more about the show at onethingrealquick.com