Info
You’re listening to the Digital Persuasion Podcast, a podcast about influencer marketing for people who hate the word “influencer”. Join bestselling author and speaker Erin Gargan King as she gets...
show more
You’re listening to the Digital Persuasion Podcast, a podcast about influencer marketing for people who hate the word “influencer”. Join bestselling author and speaker Erin Gargan King as she gets real with social media’s top tastemakers to help marketers build better brand collaborations.
show less
Digital Persuasion Podcast
Digital Persuasion Podcast
3 JAN 2019 · Lee Abbamonte is the youngest American to have visited every single country- including the North and South Pole- on the planet. American Express, Marriott, BMW, Starwood, Allianz, and dozens of other brands have partnered with him on award-winning, long-term influencer marketing campaigns over the last decade. But that's not what's most impressive about Lee. In an Instagram world where cheaply purchased artificial influence is an epidemic- Lee's multi-million follower network is 100% real. Lee gets real with me about:
- How he pioneered the long-term influencer partnership with AMEX
- How brands can better detect artificial influence instantly
- What to look for when selecting the right personalities to work with
- How profitable and enjoyable partnerships are structured and managed
- Behind-the-scenes details on his Cannes Film Festival award-winning content with BMW
- What the future of this industry holds for brands and creators
- The changes he'd like to see happen at all levels of the game
- Advice for brands seeking stronger collabs
Follow Lee on Instagram and all social channels @LeeAbbamonte or www.LeeAbbamonte.com
Enjoy! Cheers, E
You’re listening to the Digital Persuasion Podcast, a podcast about influencer marketing for people who hate the word “influencer”. Join bestselling author and speaker Erin Gargan King as she gets...
show more
You’re listening to the Digital Persuasion Podcast, a podcast about influencer marketing for people who hate the word “influencer”. Join bestselling author and speaker Erin Gargan King as she gets real with social media’s top tastemakers to help marketers build better brand collaborations.
show less
Information
| Author | Erin Gargan King |
| Organization | Erin Gargan King |
| Categories | Technology |
| Website | - |
| - |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
