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Digital Marketing Master

  • "Building Trust and Engagement" with Anthony Giordano of Sermo Inc.

    24 APR 2024 · Join host Abby Martinez in this episode of Digital Marketing Master Archive Edition as she sits down with Anthony Giordano, VP of Growth Marketing at Sermo Inc., to explore his diverse journey through the world of marketing. From launching pharmaceuticals to pioneering Omni Channel advertising in the Middle East, Anthony shares insights gained from working across various sectors and geographies. Discover how he navigated challenges, built trust with healthcare professionals, and led his team to drive impactful growth in the ever-evolving marketing landscape.
    23m 39s
  • "The Evolution of Influence" with Geoffrey Colon of Dell Technologies

    3 APR 2024 · Join host Abby Martinez in an enlightening conversation with senior director of digital marketing for Dell Technologies, Geoffrey Colon, on the Digital Marketing Master Archive Edition. Together the two explore the core principles of marketing, the power of influence, and the importance of authenticity in connecting with audiences. Discover valuable lessons on navigating setbacks, embracing challenges, and achieving success in the dynamic world of digital marketing.
    32m 4s
  • "Marketing Mavericks: Crafting Omni-Channel Experiences" with Nancy Mcnee Newell of Adobe

    27 MAR 2024 · Join host Abby Martinez in an insightful conversation with marketing veteran Nancy Mcnee Newell on the Digital Marketing Master Archive Edition. Delve into Nancy's journey from unexpected beginnings at Baylor University to becoming the head of marketing experiences at Adobe, adept at navigating diverse industries and digital landscapes. Discover invaluable insights on targeting diverse audiences, enhancing engagement, and the vital role of technology in crafting immersive brand experiences. From challenging the status quo to embracing storytelling, Nancy shares candid advice and reflections gleaned from her extensive career in marketing.
    25m 54s
  • "Data, Innovation, and Finding Your Work Style" with Angela Rueda of Meta

    20 MAR 2024 · Join Abby Martinez in a deep dive conversation with Angela Rueda, head of business marketing technology at Meta. From her early days in relationship marketing to navigating the complexities of marketing technology today, Angela shares insights, experiences, and pivotal moments that have shaped her career. Discover the importance of data, innovation, and finding your unique work style in this insightful episode of Digital Marketing Master Archive Edition.
    30m 41s
  • "Driving Digital Transformation in Industrial Marketing" with Demi Lin of Axalta

    21 FEB 2024 · This episode marks that start of the archive edition series of the Digital Marketing Master Podcast. Through this series we’ll take a look back at the wisdom shared by our guests in these unpublished episodes. In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development at Axalta. Demi shares her journey from China to the United States and her extensive experience in the chemical industry. Discover how Demi navigates the complex world of B2B marketing, tackles challenges in engaging diverse target audiences, and sheds light on the importance of balancing short-term tactics with long-term strategic goals, especially in the era of digital transformation.
    33m 30s
  • "Scoring Big: Touchdowns in Marketing" with Doug Vosik of the Houston Texans

    14 FEB 2024 · Join host Abby Martinez in a riveting conversation with Doug Vosik, Senior Vice President of Marketing Communications and Ticketing for the Houston Texans. Discover how Doug's nontraditional career path led him to the heart of NFL marketing. From leveraging digital platforms to building emotional connections with fans this episode offers valuable insights into the dynamic world of sports marketing. Tune in to gain strategic perspectives and learn how the Houston Texans tackle marketing in the digital age.
    34m 26s
  • "Marketing Beyond the Surface: Avoiding Common Pitfalls" with Eva Braiman of edX Enterprise

    31 JAN 2024 · In this episode of Digital Marketing Master, our host Jeff Hendricks engages in a captivating conversation with the seasoned marketing professional, Eva Braiman. With over 25 years of experience, Eva shares her fascinating journey from the dawn of the digital age to the current era of generative AI and ChatGPT. Together, they delve into the challenges and opportunities in marketing, discussing mistakes to avoid and key strategies for success. From the evolution of creative assets to the importance of a unified customer experience, this episode is a treasure trove of insights for marketers at all levels.
    28m 16s
  • "When Legal Expertise Meets Marketing Innovation" featuring Craig Moore of Credit Acceptance

    8 JAN 2024 · Join Abby Martinez in an insightful conversation with Craig Moore, Director of Marketing and Branding for Credit Acceptance, as he shares his unique journey from law school to the world of digital marketing. Discover how Craig's legal background intersects with marketing innovation, shaping his role as a valuable bridge between the legal and marketing teams. Gain valuable insights into the evolving landscape of social media, digital marketing, and the critical role legal experts play in ensuring compliance and trust.
    23m 28s
  • "Designing Experiences: Finding the Intersection of Design, Sales, and Passion" featuring Janet Monkres of Senior Living Community

    3 JAN 2024 · Join host Abby Martinez in an enlightening conversation with Janet Monkres, Marketing and Sales Director for Senior Living Community, on the Digital Marketing Master podcast. Janet shares her remarkable journey from graduating with an undergraduate degree in architecture to working with major retailers like Target and Louis Vuitton. Discover how her path led her to the world of senior living communities, where she now applies her marketing expertise. Gain insights into the importance of connecting with the senior audience and using technology to enhance their lives. This episode is filled with stories of passion, adaptation, and the impactful intersection of design and marketing.
    19m 40s
  • "Unlocking the Power of Confidence: Strategies for Success" featuring Sheena Hakimian of Condé Nast

    1 JAN 2024 · Join host Abby Martinez in an inspiring conversation with Sheena Hakimian, Director of Digital Marketing for Condé Nast on the Digital Marketing Master podcast. Sheena shares her incredible journey from college to a decade at Condé Nast, discussing the power of manifesting dreams, building confidence, and finding meaning in both work and life. Gain insights into digital consumer marketing strategies and learn how confidence plays a pivotal role in achieving professional and personal goals. For more from Sheena you can access her newsletter, "One Step Closer" here: https://www.sheenahakimian.com/newsletter
    34m 18s
The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.
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