2 SEP 2022 · iHeart's Talk Radio WLW broadcasting in Cincinnati asked Brian Cross to come on the air and give his thoughts on brands changing their strategies and shifting budgets to TikTok. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇 https://www.amazon.com/Your-Formula-Following-Marketing-Decision/dp/1733492615 ✔ 700 WLW Social Media ➤ https://700wlw.iheart.com ➤ https://facebook.com/700wlw

17 MAY 2022 · iHeart's Talk Radio WLW broadcasting in Cincinnati asked Brian Cross to come on the air and give his thoughts on fake social media accounts. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇 https://www.amazon.com/Your-Formula-Following-Marketing-Decision/dp/1733492615 ✔ 700 WLW Social Media ➤ https://700wlw.iheart.com ➤ https://facebook.com/700wlw

14 MAY 2022 · Fox News Radio asked Brian Cross to come on the air with WBAP Dallas/Fort Worth metroplex and give his thoughts on Twitter's censorship. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇 https://www.amazon.com/Your-Formula-Following-Marketing-Decision/dp/1733492615 Connect with Brian: https://goelastic.com ✔ Talk Radio WBAP Social Media ➤ https://www.wbap.com ➤ https://www.facebook.com/NewsTalk820WBAP

10 MAY 2022 · iHeart's Talk Radio WHO Des Moines, Iowa asked Brian Cross to come on the air and give his thoughts on Coign's Visa card for conservatives. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇 https://www.amazon.com/Your-Formula-Following-Marketing-Decision/dp/1733492615 Connect with Brian: https://goelastic.com ✔ 1040 WHO Social Media ➤ https://whoradio.iheart.com ➤ https://www.facebook.com/whoradio

29 APR 2022 · iHeart's Talk Radio WIOD broadcasting in Miami, Florida asked Brian Cross to come on the air and give his thoughts on Elon Musk reaching a $44B deal to buy Twitter. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇 https://www.amazon.com/Your-Formula-Following-Marketing-Decision/dp/1733492615 Connect with Brian: https://goelastic.com ✔ 610 WIOD Social Media ➤ https://wiod.iheart.com ➤ https://facebook.com/610wiod

21 MAR 2022 · White House briefs select group of TikTok stars about war in Ukraine to help reach Gen Z - iHeart's Talk Radio WIOD broadcasting in Miami, Florida asked Brian Cross to come on the air to discuss. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇 https://www.amazon.com/Your-Formula-Following-Marketing-Decision/dp/1733492615 Connect with Brian: https://goelastic.com ✔ 610 WIOD Social Media ➤ https://wiod.iheart.com ➤ https://facebook.com/610wiod

14 MAR 2022 · Apple, Microsoft, and other tech companies stop sales in Russia- iHeart's Talk Radio WIOD broadcasting in Miami, Florida asked Brian Cross to come on the air and discuss. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇 https://www.amazon.com/Your-Formula-Following-Marketing-Decision/dp/1733492615 Connect with Brian: https://goelastic.com ✔ 610 WIOD Social Media ➤ https://wiod.iheart.com ➤ https://facebook.com/610wiod

11 MAR 2022 · Large tech companies stopping sales in Russia - Talk Radio KXYL broadcasting in Brownwood, Texas asked Brian Cross to come on the air and discuss. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇 https://www.amazon.com/Your-Formula-Following-Marketing-Decision/dp/1733492615 Connect with Brian: https://goelastic.com ✔ Talk Radio KXYL Social Media ➤ http://brownwoodradio.com ➤ https://facebook.com/KXYL1023

2 MAR 2022 · Streaming Wars - is the market getting over-saturated? iHeart's Talk Radio KTRH broadcasting in Houston asked Aaron Perlut, Co-Founder and Partner of Elasticity to come on the air and discuss. 🎙 https://www.goelastic.com ✔ 740 KTRH Social Media ➤ https://ktrh.iheart.com ➤ https://facebook.com/ktrhnews

10 FEB 2022 · M&Ms go woke with new character makeover - Fox News Radio asked Brian Cross to come on the air with WERC Birmingham, Alabama and discuss. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇 https://www.amazon.com/Your-Formula-Following-Marketing-Decision/dp/1733492615 Connect with Brian: https://goelastic.com ✔ 105.5 WERC Social Media ➤ https://wercfm.iheart.com ➤ https://facebook.com/1055werc