7 MAY 2024 · Thanks to our Partner, NAPA Auto Care A very special re-release of a Remarkable Results Podcast from November 2016. This is a very interesting story and a very interesting person. Giuliano Zuccato, at the time of this interview, was a spirited 84-year-old and weaves his story as a young man, immigrating from Italy to Canada and, ultimately, a job in the Ford design studio where he was a sculptor on the Iconic 1964 Mustang. Listen to Giuliano speak to the talent of the sculptors as they took the engineering drawings and design sketches in two dimensions and turned them into a three-dimensional model. https://youtu.be/bT61CanTzMs - Giuliano's immigration to the United States and entry into Ford (00:06:15) Giuliano's immigration to the United States, his struggle to find work, and his eventual entry into the Ford Motor Company. - Giuliano's work at Ford and the creation of the Mustang (00:19:39) Giuliano's work at Ford, the skills required for clay sculptors, and the creation of the iconic 1964 Ford Mustang. - Inside the Ford Design Center (00:23:25) Giuliano's description of the Ford Design Center, the use of hot clay, and his work in different studios. - The Mustang Design (00:24:01) Discussion of the design process and key individuals involved in creating the 1964 Ford Mustang. - Clay Sculpting Process (00:25:29) Explanation of the industrial clay used, its application, and the physical toll of sculpting. - Selecting the Design (00:26:49) Anecdote about the selection of the 1964 Mustang's design and the involvement of key figures. - Father of the Mustang (00:28:03) Exploration of Lee Iacocca's role and significance in the creation of the Mustang. - Engineering and Marketing (00:30:09) Discussion of the technical considerations and marketing strategies for the Mustang. - Legacy and Impact (00:32:41) Reflection on the Mustang's introduction and its long-lasting impact on car culture. - Passion for the Mustang (00:33:19) Giuliano Zuccato' s personal experiences and interactions with Mustang enthusiasts. - Innovative Model Making (00:41:41) Development of new model-making techniques and their impact on car design. - Work Beyond Ford (00:43:50) Giuliano Zuccato' s involvement in the creation of other vehicles and his post-Ford career. - Icon Productions (00:46:43) Giuliano Zuccato' s current endeavors with icon productions and inspiring others through his experiences. - Inspirational Message for Inmates (00:47:46) Giuliano's outreach to inmates, sharing his story of resilience and hope. - Keeping the Spirit Young (00:49:41) Discussion on maintaining a youthful spirit and living in the moment. - Ten-Year Business Plan (00:51:32) Giuliano's aspirations for a film about his life and the Mustang, and a possible Broadway musical. - Connecting with the Arts (00:54:11) Giuliano's involvement in music and the arts, including hosting singing events at his home. - Inspiring Others and Future Plans (00:55:21) Giuliano's efforts to inspire and help others, including plans to visit VA hospitals and organize a caravan. - Funding and Technology (00:57:31) Discussion about funding mechanisms and Giuliano's proficiency in technology. - Route 66 Dream (01:01:22) Giuliano's dream of organizing a caravan of Mustangs to visit VA hospitals along Route 66. - Meeting Car Legends (01:02:30) Giuliano's interactions with Carroll Shelby and his work on Shelby Mustang editions. - Gratitude and Farewell (01:03:44) Giuliano expresses gratitude and bids farewell. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family

6 MAY 2024 · The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work...

3 MAY 2024 · Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the 21st annual TST Big Event, Sherwood Cooke shares his journey of running his business for 28 years, his success with social media, especially TikTok, under the moniker 'The Professor,' and the impact of digital content on attracting a wide customer base even from hours away. Discover the evolution of Cooke's business practices, the significance of ethical service, community engagement and how to build a team culture through understanding and investment in people's lives. Sherwood Cooke, https://royaltyautoservice.com/, St Marys, GA. Show Notes - https://youtu.be/EOr4cpTPBd4 - Living in Saint Mary's (00:00:35) Discussion about the location of Saint Mary's, Georgia. - Sherwood's experience with social media (00:00:57) Sherwood's success on TikTok and YouTube. - Deathtrap of the month (00:03:43) Discussion about a series featuring problematic cars. - Client vs. customer (00:04:44) Sherwood's business philosophy on treating customers as clients. - Challenges and benefits of social media (00:08:21) The time-consuming nature of social media and its impact on business. - Starting a business with limited resources (00:10:23) Sherwood's humble beginnings and journey to success. - Evolution of business model (00:13:25) Transitioning to a more sophisticated and higher-priced service model. - Business principles and pricing strategy (00:14:08) The impact of pricing and service offerings on client base. - Business Acquisition (00:17:23) Sherwood's experience of seizing a business opportunity and the importance of proactivity in business growth. - Future Store Plans (00:19:13) Discussion about the potential opening of a third store in Florida and the patience required in business expansion. - Family Involvement (00:22:14) Sherwood's family involvement in his business. - Junior Technician Program (00:24:22) Sherwood's initiative to involve children in learning about automotive repair through hands-on experience. - Ice Hockey Coaching (00:26:07) Sherwood's experience coaching ice hockey and the impact on his life and his son's involvement in the sport. - Participation Trophies (00:28:16) Discussion on participation trophies and the impact on children's motivation and memories. - Stay Out of the Rabbit Hole (00:29:44) Sherwood's class on avoiding pitfalls in automotive diagnostics and the importance of self-awareness and common sense. - Making People's Lives Easier (00:32:38) Sherwood discusses the importance of making people's lives easier, including clients, team members, and vendors. - Creating a Positive Culture (00:34:17) Sherwood emphasizes the significance of building a positive culture within the team and the time it takes to create it. - Hiring Process (00:35:50) Sherwood explains his unique five-interview hiring process, including interviews with him, his son, and a team member, as well as meeting with the candidate's family. - Weeding Out Unethical Behavior (00:37:05) Sherwood shares a story about weeding out unethical behavior during the hiring process and the importance of...

2 MAY 2024 · On this Episode of Business by the Numbers, Hunt reflects on his time at the STX conference in Nashville, sharing stories about the connections made and lessons learned from industry experts.•Economic News Breakdown: We get into the latest economic updates that dropped last Wednesday. Hunt breaks down what these changes in numbers might mean for your wallet and business this year, especially when it comes to interest rates.•Tax Talk and Government Spending: Hunt explains the proposed wealth tax and what the latest federal budget might mean for us. There’s a lot of talk about balancing the budget without raising taxes too much, and we'll explore what that could look like.•Capital Gains and Your Money: We take a closer look at potential hikes in capital gains taxes and how these could affect your investments and long-term financial planning.•Understanding the Numbers: Inflation, GDP... these terms get thrown around a lot. We’ll unpack what they really mean for the economy and for us as workers and business owners.Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at https://my.captivate.fm/NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visithttp://www.gopromotive.com/. Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: http://www.paarmelis.com/Email Hunt: https://paarmelis.comGet a copy of my Book:https://paarmelis.com/your-perfect-shop-book-download/https://aftermarketradionetwork.com/

2 MAY 2024 · Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching 1 in 5 people have some form of dyslexia. A profound discussion on dyslexia in the automotive industry. Learn the definition of dyslexia, its impact on learning and training, and strategies to support those with dyslexia. The episode emphasizes the value of recognizing the unique strengths and challenges of individuals with dyslexia, offering practical advice for employers, trainers, and individuals to enhance learning and professional development in the automotive industry. Bill Greeno, https://www.qualityautomotiveservicing.com/?fbclid=IwAR2WYxjEIioybHY_EiE30Z7Co2-5LJYQLVOb8bcdvSlL3npxbT_1Rlzn0J0, Truckee, CA. Bill’s previous episodes https://remarkableresults.biz/?s=greeno Nicole Ofiesh, PH.D, Dr. Ofiesh is a cognitive behavioral scientist with expertise in dyslexia, learning disorders, ADHD, and autism spectrum disorders. - https://www.youtube.com/watch?v=A-d_yD17IQY - Definition of Dyslexia (00:01:59) Discussion on the definition of dyslexia and its importance for individuals in the automotive industry. - Strengths of People with Dyslexia (00:09:45) Dr. Nicole Ofiesh explains the strengths inherent in people with dyslexia, such as visual spatial abilities and creative thinking. - Training Challenges (00:10:04) Bill Greeno discusses the challenges of providing hands-on training for individuals with dyslexia and the preference for visual and kinesthetic learning. - Strategies for Supporting Employees with Dyslexia (00:11:36) Dr. Nicole Ofiesh suggests strategies for supporting employees with dyslexia in educational settings, including providing reading support and using text-to-speech software. - Awareness and Insights for Employers (00:15:33) The need for awareness among training companies and trainers about dyslexia and the importance of accommodating diverse learning styles. - Personal Experience with Dyslexia (00:16:32) Bill Greeno shares his personal experience with dyslexia and the importance of teaching to different learning styles, regardless of dyslexia. - The definition of dyslexia (00:20:21) Dr. Nicole explains dyslexia as a reading and processing challenge affecting the sequence and sounds of symbols. - Strengths of individuals with dyslexia (00:22:15) Dr. Nicole highlights the extraordinary problem-solving and mechanical abilities of individuals with dyslexia. - Training challenges and strategies for dyslexic employees (00:23:30) Dr. Nicole discusses the importance of empowering individuals to be independent learners and suggests techniques such as study buddies and listening while reading. - The stigma of listening as reading (00:27:09) The speakers discuss the stigma surrounding listening as a form of reading and the need to overcome it. - Closed captioning and universal design for learning (00:30:30) Dr. Nicole explains the significance of closed captioning as a universally beneficial tool and advocates for rethinking traditional notions of reading. - Assessing and accommodating dyslexic employees (00:33:57) The conversation delves into the importance of assessing individual learning needs and offering a variety of learning methods to accommodate dyslexic employees. - The importance of books and learning (00:36:42) Discussion on the significance of books and learning for...

1 MAY 2024 · Matt Fanslow covers strategies for engaging high school students, debunking industry myths, and the importance of talent over passion in choosing a career. The episode aims to inspire a new generation to explore the diverse and rewarding paths within auto repair.Show Notes - Ideas for Engaging Students (00:01:19) - Addressing Misconceptions (00:07:59)  - Value of Skill and Talent (00:13:41)  - Changing the value system (00:19:04)  - Impact of artificial intelligence (00:21:21)  - Future of Auto Repair Careers (00:22:40)  Thanks to our Partner, NAPA Autotech https://bit.ly/3ZLInXfEmail Matt: https://gmail.comDiagnosing the Aftermarket A - Z YouTube Channel https://bit.ly/32QIkRAhttps://aftermarketradionetwork.com/: https://aftermarketradionetwork.com/

1 MAY 2024 · Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at http://repairpal.com/shops.Show Notes - Reasons Google will suspend your GBP - Adding Keywords to Your Business Name - Using PO boxes or virtual office addresses - Using your home address for a service area business - mobile mechanics - Making major changes to your information - name, address, phone number - Adding Reviews - Talk about RV Masters Recent experience - Spam Reviews - Two businesses sharing an address - same with phone number - A competitor reported you  - Dandy Review Removal: https://dandyautomation.com/negative-review-deletion/ - They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver. - It is a 12 month contract - not monthly - https://writerhand.com/tools/review-generator#:~:text=WriterHand.com's%20100%25%20free%20Review,for%20writers%20and%20businesses%20alike.: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective. - https://embedsocial.com/ai-reviews/Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs. - New AI Optimization services: https://www.boostninja.com/ - Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing - Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea” How To Get In TouchGroup - https://www.facebook.com/groups/autorepairmarketingmastermindWebsite - https://shopmarketingpros.com/meet-the-pros/ Facebook - https://www.facebook.com/shopmarketingpros/ Get the Book - http://shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - https://shopmarketingpros.com

30 APR 2024 · Thanks to our Partner, NAPA Auto Care Customer service is the backbone of any successful auto repair shop. Tom Petty discusses the critical role of clear, effective communication with customers. And guess what? It all starts with your internal team and company culture. Tom Petty, https://pettymotorworks.com/index.html, Waretown, NJ Show Notes - https://youtu.be/0HFEtvQcbzI - TST Seminars: https://www.tstseminars.org/copy-of-sponsor-the-big-event - NAPA Auto Care Gold status (00:01:24) Tom Petty discusses NAPA AutoCare Gold status and its significance. - Technical training and progression (00:03:13) Tom Petty's technical training and progression through the years. - Family business and technical training (00:04:22) Tom Petty's decision to start a family business and his involvement in technical training. - Engaging technicians and setting shop culture (00:05:44) Discussion on setting the culture for a shop and engaging technicians in training. - Apprenticeship and mentoring (00:08:13) Tom Petty's approach to apprenticeship and mentoring young technicians. - Automotive vocational education (00:11:10) Discussion on the need for a specialized automotive charter program in vocational education. - Challenges in the automotive industry (00:13:03) Challenges faced by young technicians in the automotive industry and the need for development and support. - Starting wage and labor margin (00:14:36) Discussion on starting wage for technicians and the importance of labor margin for business sustainability. - Post-education career advice (00:15:31) Tom Petty's advice for students coming out of a two-year automotive program regarding starting wage expectations. - Structured Raises (00:15:37) Discussion about implementing structured raises for technicians to prevent wage suppression. - Setting Technician Wages (00:19:06) Discussion on the importance of setting technician wages based on experience and productivity. - Communication and Customer Service (00:23:53) Importance of effective communication, especially through digital inspections, and its impact on customer service. - Training Alliance (00:28:00) Formation of an independent training alliance to improve technical training in the local area of New Jersey. - Kidney Donation (00:30:44) Tom Petty's kidney donation. - Life Post-Surgery (00:33:14) Tom Petty shares his experiences after kidney surgery and discusses the minimal impact on his daily life. - Avoiding NSAIDs (00:33:53) The importance of avoiding certain pain medications for kidney health, with a cautionary example. - Recovery and Kidney Function (00:34:31) Insights into the recovery period after kidney surgery and the remarkable adaptability of the kidney. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: 

29 APR 2024 · Thanks to our Partner, Technician Find Building the dream team in the automotive industry goes beyond hiring technicians—it's about creating a culture that fosters growth, respect, and development. Join our panel of shop owners as they share their experiences and strategies in building an outstanding team. Topics include the significance of culture, passive and active recruiting, development through apprenticeship and training programs, and retention strategies like understanding employees' goals, compensation, and creating an enjoyable work environment. Want to learn more? Join Chris Lawson's 'Repair Shop Growth Systems Live 2024' May 31st - June 2nd in Mt. Arlington, NJ. https://www.repairshopgrowthsystems.com/ Chris Lawson, https://www.technicianfind.com/. Chris’ previous episodes https://remarkableresults.biz/?s=%22chris+lawson%22 Shawn Gilfillan, https://www.automotivemagic.com/, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes https://remarkableresults.biz/?s=%22shawn+gilfillan%22 Russell Crosby,https://www.russellswrench.com/, Clinton, NJ. Russ’s previous episodes https://remarkableresults.biz/?s=%22crosby%22 Rob Morrison, https://www.morrisonsautorite.com/, Jamaica Plain, MA Roy Niemi, https://adrepairinc.com/r, Haslett, MI Show Notes - https://www.youtube.com/watch?v=6kqHJaF34m4 - https://www.repairshopgrowthsystems.com/ - Attracting Employees (00:00:01) Discussion on strategies and stories for attracting skilled technicians and employees to automotive repair shops. - Upcoming Summit (00:01:11) Introduction of a summit focused on attracting, growing, and retaining employees in the automotive repair industry. https://www.repairshopgrowthsystems.com/ - Personal Stories of Attraction (00:02:26) Shop owners share personal stories and strategies for attracting and hiring employees, including promoting unique employee benefits and culture. - Writing Attractive Job Ads (00:10:03) Discussion on the importance of highlighting ongoing training and development opportunities in job ads to attract skilled technicians. - Employee-Centric Job Ads (00:14:31) Highlighting the core elements that technicians look for in job opportunities, including compensation, growth opportunities, and respect for work-life balance. - Creating an Apprentice Program (00:16:21) Establishing in-house mechanic apprentice program with local institutions and colleges to attract and develop young technicians. - Focusing on Personal Growth (00:17:09) Prioritizing individual growth and ambitions, not just automotive knowledge, to attract and retain young staff. - Hiring and Fostering Culture (00:18:09) Emphasizing the importance of hiring and fostering culture through team involvement in the hiring process and internal recommendations. - Attracting and...

29 APR 2024 · The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of phone trees on customer service in auto repair shops. He emphasizes the importance of the human touch and shares his frustration with complex phone systems that deter customers. Chris offers practical advice for revamping phone systems, such as auditing current setups, matching staffing to call volume, and soliciting customer feedback. He advocates for a balance between technology and personal interaction, stressing that each call is an opportunity to showcase excellent service and stand out from competitors. Chris concludes by inviting listeners to contribute to the conversation on maintaining a personal touch in customer service. - The importance of human touch in customer service (00:01:05) Chris discusses the negative impact of phone trees on customer service and the need for a human touch. - The drawbacks of using phone trees (00:02:07) Chris explains how phone trees can frustrate customers and lead to missed opportunities. - The value of personal interaction in customer service (00:05:21) Chris emphasizes the importance of human connection and empathy in the customer service experience. - Balancing automation and human interaction (00:07:31) Chris discusses the need to strike a balance between technology and human interaction in the auto repair business. - Practical tips for revamping phone systems (00:09:33) Chris provides practical suggestions for improving phone systems to better serve customers and enhance the overall customer service experience. Connect with Chris:chris@autofixsos.comPhone: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook