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The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done. Shepard is...
show more
The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done.
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea: "Being right isn't enough. You have to be heard."
Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62
How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
show less
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea: "Being right isn't enough. You have to be heard."
Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62
How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
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The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done. Shepard is...
show more
The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done.
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea: "Being right isn't enough. You have to be heard."
Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62
How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
show less
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea: "Being right isn't enough. You have to be heard."
Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62
How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
Information
| Author | Junction Consulting |
| Organization | Jay Shepard |
| Categories | Marketing |
| Website | - |
| - |
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