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The Market Podcast

  • your content is making or breaking your brand with kirsten leslie

    26 APR 2024 · your content is more important than you think. this week, we are joined by the insanely talented, still-life photographer,  kirsten leslie. kirsten shares her insights with working with major brands that we all know and love and how great content is crucial for growth from your brand. we talk about building relationships in your industry and why working with people you love being around makes the final result even better! 
    59m 32s
  • red & green flags when hiring a social media manager

    19 APR 2024 · your social media manager is an extension of your sales team. yup. this role is WAY more important then most brands realize. so how do you find the right person for the job? in this episode, we're diving into the key qualities to look for when hiring a social media manager from our perspective of being social. media managers as well as working directly with them. from strategic thinking to team player mentality and  industry experience, we're sharing the essential traits that make for a top-notch social media manager ... they might not be what you think. 
    49m 18s
  • creating content that sells for you with uncommon

    12 APR 2024 · MAKE CONTENT THAT SELLS FOR YOU. this week we are joined by the founders of the cult-followed Uncommon Salt Lake: Kanyon, Jewelette & Jacob. since opening in 2022, the team behind Uncommon has grown to over 33K followers on instagram, opened a successful storefront & created one of the biggest vintage markets in the state, Sum Ol Market.  we are diving deep into how they create content that converts, what makes good visual content, the mission of Uncommon that goes way beyond clothes & how to successfully work with business partners. They also threw in some thrifting hacks for all our vintage girlies out there. 
    55m 27s
  • spicy opinions, going freelance & what it means to be a social media manager in 2024 with jaiden robinson from the rave social

    5 APR 2024 · WE LOVE CONTROVERSY. this week we are joined by none other than Jaiden Robinson, founder of The Rave Social. jaiden shares her insights gained from years of experience of using spicy opinions throughout her content strategy on social media. she challenges the status quo, arguing that bland, safe content often gets lost in the sea of mediocrity. instead, she advocates for embracing bold opinions as a powerful strategy for cutting through the noise and building an engaged audience. jaiden breaks down how injecting personality and controversial viewpoints into your content can spark meaningful conversations, attract loyal followers, and ultimately grow exponentially. she's grown her following organically in just one year to over 4000 followers by using this strategy.  enjoy!  INSTAGRAM: https://www.instagram.com/theravesocial/ https://www.instagram.com/saammwiches/ https://www.instagram.com/taliacosentino/ https://www.instagram.com/saucemediaagroup/ https://www.instagram.com/relishstudios/ BOOK RELISH STUDIOS:https://relishstudios.co/ WEBSITE: http://saucemediagroup.com/
    47m 32s
  • our secrets to successful campaigns

    29 MAR 2024 · want to geek out on creative strategies that make you money? in this episode, we dive deep into social media campaigns and share our secrets to crafting successful ones. we're talking strategies, tactics, and insights that can elevate your social media campaigns from good to ICONIC. 
    38m 5s
  • building authentic brands & communities with Tressa Wixom

    22 MAR 2024 · COMMUNITY IS EVERYTHING. in this episode, we chat with Tressa Wixom, the founder of Subtle Dust, about creating the brand she always wanted to exist and building a loyal community on social media. Tressa shares practical strategies and insights for fostering genuine connections on instagram. whether you're an aspiring entrepreneur or a seasoned marketer, you'll find inspiration in Tressa's story and advice. Tune in for a conversation about building a loyal community, creating products you love and why the details matter.  INSTAGRAM: https://www.instagram.com/shopsubtledust/ https://www.instagram.com/saammwiches/ https://www.instagram.com/taliacosentino/ https://www.instagram.com/saucemediaagroup/ https://www.instagram.com/relishstudios/ BOOK RELISH STUDIOS:https://relishstudios.co/ WEBSITE: http://saucemediagroup.com/ want your in-house agency for $19/mon? sign up for https://saucemediagroup.com/products/secret-sauce?variant=47409987780905
    1h 5m 36s
  • would you be friends with your brand?

    15 MAR 2024 · the secret to a magnetic brand? knowing your brand archetype. in the episode, we are diving into creating a brand that resonates deeply with your audience and why identifying your brand's archetype is absolutely essential for building a rock-solid brand foundation. in this episode, we explore the concept of brand archetypes - the universal characters and narratives that have been ingrained in human culture for centuries. from "the hero" to "the sage", "the rebel" to "the innocent", each archetype carries its own set of values, motivations, and personality traits that can be used to create a powerful brand identity. discover how understanding your brand archetype can guide everything from your messaging and visual identity to your marketing strategy and customer relationships. by aligning your brand with a specific archetype, you'll tap into the subconscious desires and aspirations of your target audience, creating a deeper emotional connection that fosters loyalty and trust. enjoy! INSTAGRAM: https://www.instagram.com/saammwiches/ https://www.instagram.com/taliacosentino/ https://www.instagram.com/mahlee_sem23/ https://www.instagram.com/saucemediaagroup/ https://www.instagram.com/relishstudios/ BOOK RELISH STUDIOS:https://relishstudios.co/ WEBSITE: http://saucemediagroup.com/
    34m 47s
  • the success of your brand is in the details with roxanne wise from rookie wellness

    8 MAR 2024 · tune in to hear roxanne wise, founder of rookie wellness, as she shares her journey from the fast-paced agency world to consulting multi-million dollar companies, and ultimately founding rookie wellness. discover why branding is crucial in today's market and learn about the pitfalls of predatory marketing tactics often used by companies in the supplement industry. roxanne shares her “why” around building authentic connections with consumers and creating impactful change in the wellness industry. join us for a deep dive into entrepreneurship, branding, and ethical marketing practices. INSTAGRAM: @rookiewellness (https://www.instagram.com/rookiewellness?igsh=ZHBxMzMzNTRwdmll)@roxannewise (https://www.instagram.com/roxannewise?igsh=MXZ6Y3o3c3F1b2s4cQ==) @saammwiches (https://www.instagram.com/saammwiches/) @taliacosentino (https://www.instagram.com/taliacosentino/) @saucemediaagroup (https://www.instagram.com/saucemediaagroup/) @relishstudios (https://www.instagram.com/relishstudios/) BOOK RELISH STUDIOS: http://relishstudios.co/ (https://relishstudios.co/) WEBSITE:  http://rookiewellness.com/ (http://rookiewellness.com/) http://saucemediagroup.com/ (https://saucemediagroup.com/)
    1h 12m 32s
  • our #1 tip to reach your target audience

    1 MAR 2024 ·  We’re back! we're beyond excited to introduce Talia as our new cohost, to dive feeling into social media trends and strategies in marketing. in our season premiere, we're spilling the tea on our #1 tip for effectively reaching your target audience on social media, double dipping. enjoy! 
    46m 33s
  • SECRET'S OUT!!!

    1 JAN 2024 · The insider tea on our new private close friends account @secretsauce_______ & the strategy behind our launch!  Happy NEW YEAR!  xx,  the sauce girls
    26m 44s

To our social media obsessed girls & business owners building cool brands: we made The Market Podcast for you. Let us introduce ourselves — we are the girls behind Sauce...

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To our social media obsessed girls & business owners building cool brands: we made The Market Podcast for you. Let us introduce ourselves — we are the girls behind Sauce Media Group, a creative agency specializing in social media content creation, strategy & branding. Sam Hobson Fairman & Talia Cosentino host The Market Podcast alongside the girls behind the iPhone cameras to dive into finding success on social media, flexing your creative muscles in marketing & how growing brands are making strides in the digital world. Prefer your unsolicited marketing advice from the girlies rather than hyper masculine dudes? Welcome to The Market Podcast.
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