4 JAN 2022 · Changing a club crest can be a risky move in football. Inevitably making alternations to a core piece of a football clubs identity can cause strong reactions from the fanbase and there are countless examples of when clubs have got it wrong. Inter Milan however are a club that in recent history got it very right. In March of 2021 Inter Milan revealed their new club logo and IM Inter brand as part of their efforts to engage with young audiences on a global scale and extend the brand beyond football and into fashion and entertainment. On this episode of the Football CO Business Podcast Alex Manby speaks to Luca Danovaro, Chief Marketing Officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of the most iconic clubs in European football. The FootballCo Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @FootballCo on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com

14 DEC 2021 · He's gone from the pitch to the podcast to the pundit's chair but now former England, Tottenham and Liverpool striker Peter Crouch could be facing his toughest challenge yet. In a new documentary series 'Peter Crouch: Save Our Beautiful Game' Crouch is stepping into the boardroom at Nation League club Dulwich Hamlet to see if his footballing experience can help change the club's fortunes. In this episode, Peter not only talks about his work with the club but also how he's coped with life after football, the pressures of social media on the modern professional and why he would have loved to have been a pro in the 1970s. The FootballCo Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @FootballCo on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com/ Peter Crouch: Save Our Beautiful Game, available to stream on discovery+ from Tuesday 29th December

8 DEC 2021 · 20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - their annual day of messaging that sport is everyone's game! Ahead of the 2021 campaign Alex Manby spoke to Erin Williams, Sport Engagement Manager for Stonewall, about this years 'Lace Up and Speak Up' campaign, the impact that Rainbow laces are having on the acceptance of LGBTQ+ communities in sport and how Premier League stars like Jordan Henderson and Conor Coady has helped grow awareness around the globe. You can find out more about the work Stonewall do and Rainbow Laces Day via: https://www.stonewall.org.uk/our-work/campaigns/rainbow-laces The FootballCo Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @FootballCo on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com/

17 NOV 2021 · Dan Wood, Co-Founder and Head of Partnerships at the World Football Freestyle Association, is the guest on this week's podcast as we delve deep into the world of freestyle football. In this episode, you can hear Dan talking about the growth of freestyle as its own sporting entity, the value of social media in reaching and engaging with new and existing audiences and how the WFFA work with brands around the world to deliver campaigns. You can find more on the WFFA here: https://thewffa.org The FootballCo Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @FootballCo on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com/

3 NOV 2021 · On this episode of The FootballCo Business Podcast we delve deep into the world of football sponsorship with Guus Pennings, Head of Brand and Sponsorship at Philips. Philips have the longest-standing brand/club partnership in world football and Guus discusses how both parties have kept that relationship fresh in an ever-changing footballing landscape. He also talks about how Philips assist PSV from a footballing perspective by exploring new technologies and why the brand made the decision to give up its long-standing shirt sponsorship deal. The FootballCo Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @FootballCo on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.

20 OCT 2021 · This episode of the FootballCo Business Podcast is all about football shirts; the technology, the design and the big-money deals that lie underneath the thin layer of polyester that sparks so much passion amongst fans. FootballCo's Alex Manby sits down with former Puma and Umbro designer Rob Warner to chat about his experiences working with teams like England and Manchester City, his role in one of the most controversial kits of all time and what it is like pitching ideas to football legends like Hristo Stoichkov. The FootballCo Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @FootballCo on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.

23 SEP 2021 · Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This podcast will give unrivalled access to some of the most creative minds in sport, getting their views on the business of the beautiful game - from partnerships and branding to esports and new platforms. Plus, we'll look at what the future holds for fan engagement and how rights holders, brands and players are rewriting the football rulebook There is a brand new conversation every week so make sure you are following this show wherever you are listening to podcasts and find out more at footballco.com. The Footballco Business podcast… coming soon!