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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is...
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
show less
Episodes & Posts
Episodes
Posts
21 MAR 2025 · Here's what you need to know for this week in the business of podcasting: how podcasting can stay special, getting the full picture with podcast data, and how super fans spend.
https://soundsprofitable.com/the-download/wondery-report-looks-at/
20 MAR 2025 · Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships.
https://soundsprofitable.com/the-download/wondery-report-looks-at/
19 MAR 2025 · Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of insights.
https://soundsprofitable.com/the-download/gen-z-streams-together/
19 MAR 2025 · As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
Sounds Profitable: Narrated Articles is a production of Sounds Profitable.
https://soundsprofitable.com/article/a-real-saab-story-about/
18 MAR 2025 · Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain.
https://soundsprofitable.com/the-download/abc-invests-in-true-crime/
17 MAR 2025 · Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further.
https://soundsprofitable.com/the-download/super-spenders-in-audio/
14 MAR 2025 · Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.
https://soundsprofitable.com/the-download/brand-fans-promote-podcasting/
13 MAR 2025 · The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool.
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
Sounds Profitable: Narrated Articles is a production of Sounds Profitable.https://soundsprofitable.com/article/podcasting-3-0/
13 MAR 2025 · Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming.
https://soundsprofitable.com/the-download/podcastings-moving-problem/
12 MAR 2025 · Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops.
https://soundsprofitable.com/the-download/video-influencer-upfronts/
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is...
show more
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
show less
Information
| Author | Bryan Barletta |
| Organization | Bryan Barletta |
| Categories | Technology , Business |
| Website | www.spreaker.com |
| gavin@soundsprofitable.com |
Copyright 2025 - Spreaker Inc. an iHeartMedia Company
