26 APR 2024 · 🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in foodservice! - https://www.savor.fm/ In the latest Rock My Restaurant podcast episode, the hosts spoke with fractional CMO Anna Tauzin about key strategies for growing restaurant brands on tight budgets. She discussed leveraging fractional executives to access high-level expertise affordably, engaging micro-influencers for targeted and cost-effective marketing, embracing platforms like TikTok and Instagram to attract Gen Z, collaborating with local businesses, utilizing user-generated content, implementing loyalty programs, and optimizing online presence. By thinking creatively and implementing these budget-friendly tactics, restaurants can effectively grow their brands without major expenditures, as Tauzin, the hosts, and other experts explore throughout the insightful conversation. #restaurant #branding #marketing #budget #fractionalexecutives #CMO #AnnaTauzin #influencers #microinfluencers #GenZ #TikTok #Instagram #socialmedia #collaboration #usergenerated #userGeneratedContent #loyaltyprograms #onlinepresence #podcast #RockMyRestaurant #strategies  📈 Learn More ~ https://www.revernetworks.com/restaurant-power-index Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry.

19 APR 2024 · 🫶 Subscribe NOW - https://www.savor.fm for more in-depth research on fast casual and the restaurant industry. The episode explores the future of consumer engagement and experiences in restaurants through Web3 tools like blockchain, digital IDs, NFTs and gaming. While Starbucks dropped its NFT program, edgier brands like Wow Bao are partnering with gaming platforms like Roblox to reach younger audiences. Gaming is a major growth area, with the global market expected to hit $1 trillion by 2027, driven substantially by Gen Z's affinity. The fast-casual restaurant segment, with its tech-savvy consumer base and $80 billion U.S. revenue, is well-positioned to lead Web3 adoption in areas like personalized loyalty programs through digital IDs. As Gen Z's influence rises, restaurants integrating Web3 solutions and gaming will likely be at the forefront of enhancing customer engagement. #Web3Restaurants #RestaurantMetaverse #FastCasualFuture #GamifyDining #GenZEats 🔥 🔥 📈 Learn More ~ https://bit.ly/3Osn1Lk Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry.

11 APR 2024 · In this episode of Rocky My Restaurant, Freebirds World Burrito CEO Alex Eagle shares his insights on building a successful fresh-mex brand in the highly competitive fast-casual sector. He discusses the importance of differentiating through a unique brand identity, high-quality ingredients, and customizable options to cater to customer tastes. Eagle also emphasizes the need to adapt to evolving customer preferences, such as offering online ordering and curbside pickup, while maintaining consistent quality and service to foster customer loyalty and create a memorable dining experience - key strategies for sustaining a brand in the modern restaurant industry. 🫶 Subscribe NOW - https://www.savor.fm for more in-depth research on fast casual and the restaurant industry. 🔥 🔥 📈 Learn More ~ https://bit.ly/3Osn1Lk Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry.

28 MAR 2024 · In this episode of Rock My Restaurant, host Paul Barron and Tammy Billings sit down with Brandy Blackwell, the VP of Marketing for Another Broken Egg Cafe. The trio delves into women's growing presence and success in foodservice, highlighting the increasing number of women taking on leadership roles within the industry. The conversation reveals that women have made significant strides in VP and CXO roles across various sectors, with the fast casual industry experiencing the most notable growth. The year-over-year increase in these positions for women in fast casual has reached an impressive 6%, marking the most significant rise in the past decade. Brandy shares her insights on the hospitality sector's challenges, particularly the declining restaurant visits in 2024. The discussion focuses on potential solutions to address this issue and revitalize the industry. Drawing from their extensive experience, Paul, Tammy, and Brandy reveal three key secrets for brands looking to boost their daypart sales and engage consumers in innovative ways. Throughout the episode, Paul, Tammy, and Brandy explore the restaurant industry's evolving challenges in hospitality. The trio of experts unveils three crucial secrets that can help businesses improve guest satisfaction and construct a resilient, bullet-proof brand. By implementing these strategies, restaurants can navigate the industry's ever-changing landscape and emerge stronger than ever. Don't miss this thought-provoking and informative episode of Rock My Restaurant, as Paul Barron, Tammy Billings, and Brandy Blackwell share their expertise and offer a fresh perspective on the future of foodservice and the rising influence of women in the industry.

22 MAR 2024 · In this episode of The Rock My Restaurant Podcast, hosts Paul Barron and Tammy Billings are joined by special guest Alexia Penna, a seasoned multi-brand and multi-segment marketer from Eureka! Restaurants. Together, they delve into the restaurant industry's pressing issues and explore innovative strategies to overcome challenges and drive success. Alexia shares her unique perspective on the current wage and employment crunch, offering valuable insights into navigating this complex issue. The discussion then shifts to the power of technology, particularly loyalty systems, and how restaurants can leverage these tools to enhance customer engagement and retention. Multi-brand Marketing is a strategic approach that can offer numerous benefits to businesses looking to expand their reach, target diverse customer segments, and drive growth. By leveraging the power of multiple brands, companies can tap into new markets, increase their market share, and build a more substantial, more resilient business. Let's explore some of the critical advantages of multi-brand marketing and how it can help companies to thrive. - Targeting diverse customer segments: One of the primary benefits of multi-brand marketing is the ability to appeal to different customer segments. By creating separate brands, each with a unique identity, positioning, and target audience, businesses can effectively cater to the specific needs and preferences of various consumer groups. This allows companies to expand their customer base and capture a larger market share. - Increased market share: By introducing multiple brands, businesses can occupy a more significant portion of the market and reduce the impact of competitors. Each brand can carve out its niche, attracting a specific set of customers and building loyalty within that segment. As a result, the company can capture a greater market share, leading to increased revenue and profitability. - Cross-promotion opportunities: Multi-brand marketing allows businesses to leverage the strengths of each brand to support the others. Through strategic cross-promotion initiatives, companies can encourage customers of one brand to try the products or services of another. This not only increases brand exposure but also fosters a sense of trust and loyalty among customers, as they associate the positive experiences of one brand with others under the same corporate umbrella. - Enhanced brand equity: By building a portfolio of strong, recognizable brands, businesses can enhance their overall brand equity. Each successful brand contributes to the reputation and value of the parent company, creating a halo effect that benefits all the brands under its umbrella. This increased brand equity can lead to higher customer loyalty, better partnerships, and more attractive investment opportunities. Social Media Importance Still?The conversation also explores social media's dynamic world and online personalities' growing influence. Alexia reveals how Eureka! Restaurants harness the power of influencers to expand their reach and connect with new audiences. Looking towards the future, the podcast covers exciting opportunities in expanding dining sectors and the launch of new fine dining brands. Alexia provides a glimpse into Eureka! Restaurants' plans and shares her thoughts on the restaurant industry's evolving landscape. This episode is a must-listen for restaurant owners, managers, and marketers seeking to stay ahead of the curve in branding, marketing, and technology. Join Paul, Tammy, and Alexia as they serve up actionable insights to help you rock your restaurant! https://bit.ly/devourio

14 MAR 2024 · In this episode of Rock My Restaurant, Paul and Tammy are joined by Bloomberg's renowned restaurant analyst Michael Halen. Together, they examine the current state of the restaurant industry and explore the potential obstacles that lie ahead. Despite the consumer sentiment survey trending upward, the trio discusses how this metric may not accurately reflect diners' true sentiment. Michael shares his expert analysis on why traditional sentiment indicators might be misleading in today's complex economic landscape. The conversation then shifts to the pressing issues of technology and labor, two critical factors that could pose significant challenges for restaurants in the coming year. Michael provides valuable insights into these areas' latest trends and developments, helping listeners understand how they might impact the industry's operations and bottom line. As the discussion progresses, the group tackles the burning question on everyone's mind: Will the persistent economic pressures on consumers continue to drive a decline in restaurant visits? Michael draws upon his extensive research and data to offer a balanced perspective, considering various scenarios and potential mitigating factors. Throughout the episode, Paul, Tammy, and Michael engage in thought-provoking discussions, sharing their unique perspectives and experiences to provide a well-rounded view of the challenges facing the restaurant industry in 2024. Listeners can expect to gain valuable insights and actionable strategies to help navigate the ever-changing landscape. Don't miss this informative episode of Rock My Restaurant, where industry experts come together to dissect the most pressing issues and equip listeners with the knowledge they need to stay ahead of the curve.

8 MAR 2024 · In a recent episode of "Rock My Restaurant," a thought-provoking podcast hosted by Paul Barron and Tammy Billings, the spotlight was turned towards the innovative intersection of brand and technology within the restaurant industry. The episode featured insightful discussions with executives from Dog Haus, a fast casual pioneer based in Los Angeles, known for its creative approach to Dogs and Burgers and rapid multi-brand growth. Key takeaways from their conversation, focusing on the role of technology in brand expansion, the evolution of loyalty systems, and the technological advancements poised to revolutionize restaurant sales in the future.Multi-brand Growth and Technological SynergyThe executives from Dog Haus discussed a compelling vision for leveraging technology to fuel the growth of multiple brands under one umbrella. The conversation revealed how Dog Haus is not just a restaurant; it's a testament to the power of brand scalability and technological integration.Subscribe nowKey Insights: - Strategic Use of Technology: Dog Haus utilizes cutting-edge technology to streamline operations, enhance customer experiences, and manage multiple brands efficiently. - Brand Expansion: Technology enables Dog Haus to rapidly expand its brand portfolio, making it easier to test new concepts and scale successful ones. Loyalty Systems of the FutureMuch of the discussion was dedicated to the future of loyalty systems. In an era where customer engagement is paramount, Dog Haus executives shared their vision for innovative loyalty programs beyond traditional point-based systems.Future Trends: - Personalization: Advanced data analytics will allow for highly personalized loyalty programs, offering rewards and experiences tailored to individual preferences. - Integration with Lifestyle: Loyalty programs will become more integrated with customers' daily lives, offering benefits beyond the restaurant's doors. Technological Advancements Driving Restaurant SalesThe conversation also ventured into speculative territory, discussing the technological advancements expected to drive future restaurant sales. The Dog Haus executives underscore the transformative potential of technology in the restaurant industry. As brands like Dog Haus continue to innovate and adapt, the future of dining looks delicious and digitally dynamic.

2 MAR 2024 · In this episode, Paul Barron and Tammy Billings are joined by Chris Demery, the CTO of Blaze Pizza, a rapidly expanding fast-casual brand known for its focus on guest experience and innovative technology. The conversation dives deep into the strategies and insights behind building a stellar executive team to steer the company through its fast-paced growth. The discussion unfolds around three core areas: - Building a Start Executive Team: - The importance of assembling a team that combines expertise in foodservice with technology and innovation. - Strategies for attracting top talent in a competitive landscape. - Engaging Gen Z Customers: - Understanding the unique preferences and values of the Gen Z demographic. - Tailoring marketing and product offerings to meet the demands of this growing customer base. - Growth in the Fast-Casual Pizza Segment: - Analyzing the crowded market and identifying opportunities for differentiation. - Leveraging technology and guest experience as key drivers for growth and brand loyalty. http://www.savor.fm

23 FEB 2024 · In this episode of Rock My Restaurant, we delve into the world of Web3 marketing with a fascinating case study: Glenlivet's recent foray into NFTs and AI.As the spirits industry experiences a slowdown, we explore how innovative brands adapt and push boundaries.Join us as we explore: - How Glenlivet is leveraging cutting-edge technology to market their 50-year-old whiskey collection in a competitive and saturated market. - The benefits and potential of Web3 marketing for brands, including: - Enhanced brand storytelling and engagement. - Reaching new and tech-savvy audiences. - Creating unique and ownable experiences. - Who exactly is the target audience for these Web3 initiatives? - The innovative use of smart contracts in this campaign and their potential for the future of brand IP extensions. We'll also discuss: - The current state of the spirits industry and how the slowdown is impacting marketing strategies. - Why brands like Glenlivet are increasingly turning to Web3 to innovate and stay ahead of the curve. - The potential challenges and considerations for brands entering the Web3 space. Whether you're a restaurateur, marketer, or simply curious about the intersection of technology and brand building, this episode is packed with valuable insights and thought-provoking discussions.Please tune in and discover how Web3 is shaking up the marketing landscape and what it means for the future of brands like Glenlivet and, potentially, your restaurant!

16 FEB 2024 · In this episode of Rock My Restaurant, Paul Barron and Tammy Billings co-host the visionary Geoff Alexander and his journey with Wow Bao, which has embarked on a transformative journey that redefined how diners interacted with restaurants. Wow Bao emerged as a trailblazer in the culinary world through a strategic blend of technology integration, and next gen technology. Embracing Technological Advancements Alexander recognized the potential of technology to enhance the dining experience and wasted no time in implementing groundbreaking solutions. Wow Bao became synonymous with convenience by introducing mobile and desktop ordering systems. This move empowered customers to place orders seamlessly, catering to the evolving preferences of modern consumers. Moreover, Wow Bao's adoption of self-ordering kiosks revolutionized the traditional dining model, offering patrons a streamlined and efficient way to customize their orders. This innovation improved operational efficiency and enhanced customer satisfaction by reducing wait times and minimizing errors. Pioneering Loyalty Programs and Delivery Services In addition to technological advancements, Alexander spearheaded the development of a mobile gift card and loyalty program, fostering a sense of loyalty and engagement among customers. Wow, Bao effectively incentivized repeat business by leveraging digital platforms and fostering deeper connections with its patrons. Integration with Devours Web3 Solution has assisted in the overall strategy development of Alexander and how his brand could be on the pioneer trail and separated from other emerging brands. Venturing into the Web3 Space Wow Bao remains at the forefront of innovation as technology evolves, embracing emerging trends to stay ahead of the curve. Alexander's visionary approach has led Wow Bao to explore brand integrations with Web3 Loyalty platforms, tapping into the potential of blockchain technology to enhance customer engagement and loyalty. Moreover, Wow Bao's creation of digital brand IP in the Web3 space represents a strategic move to forge deeper connections with the Gen Z consumer demographic. By leveraging Web3 technology's immersive capabilities, Wow Bao aims to create unique and memorable experiences that resonate with the digital-native generation. Don't miss this episode, and subscribe for the full breakdown! For More Web3 Topics visit these additional videos for a full breakdown. Savor.fm is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.