Glenlivet's Web3 Splash and the Future of Brand Marketing
Feb 23, 2024 ·
40m 28s
In this episode of Rock My Restaurant, we delve into the world of Web3 marketing with a fascinating case study: Glenlivet's recent foray into NFTs and AI.As the spirits industry...
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In this episode of Rock My Restaurant, we delve into the world of Web3 marketing with a fascinating case study: Glenlivet's recent foray into NFTs and AI.As the spirits industry experiences a slowdown, we explore how innovative brands adapt and push boundaries.Join us as we explore:
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- How Glenlivet is leveraging cutting-edge technology to market their 50-year-old whiskey collection in a competitive and saturated market.
- The benefits and potential of Web3 marketing for brands, including:
- Enhanced brand storytelling and engagement.
- Reaching new and tech-savvy audiences.
- Creating unique and ownable experiences.
- Who exactly is the target audience for these Web3 initiatives?
- The innovative use of smart contracts in this campaign and their potential for the future of brand IP extensions.
- The current state of the spirits industry and how the slowdown is impacting marketing strategies.
- Why brands like Glenlivet are increasingly turning to Web3 to innovate and stay ahead of the curve.
- The potential challenges and considerations for brands entering the Web3 space.
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