13 NOV 2023 · What's Your Black Friday Offer? It is estimated that 9.8 billion dollars will be spent on Black Friday in the United States in 2023. The question is not whether people are going to spend money on Black Friday, the question is how much of that are they going to spend with you. My name's Tim Burtt, welcome to Marketing with Tim. And I have been conducting Black Friday research and promotions for many, many years, and Black Friday as we know it is forever fractured, hopelessly broken, irreparably harmed. Why? Well, you can thank the internet for basically diluting Black Friday to the point that it's, yeah, it's still a thing, it's still a day, but when you have companies really in mid-October saying, oh, it's early Black Friday, it really does lose some of its luster. If you're over the age of, let's say, 30, do you recall maybe camping out at a big box retailer for an insanely low price on a TV or a toaster or something like that? And then, of course, once the doors did open and people rushed in and you found out there was limited quantity, well, you just had to be one of the first to get in. If you didn't, well, maybe next year. Or what about the people that would get into a fracas, basically a fight, it looked like a bunch of wolves jumping on a carcass in the wild when some poor minimum wage schlub working at a big box retailer unveiled the, you know, pulled off the cellophane wrap of the pallet with the microwaves or the video game systems, the TVs or whatever it might be. I kind of enjoyed those days, to be honest with you, but look, they still exist, they're still a thing, but they have really gone down in numbers. Now it's more of who's offering what, when, and on what website. So numerous retailers are doing Black Friday deals, really starting in mid-October, they call them Early Access Black Friday. And really, Black Friday is not even a thing. I got an email the other day from a retailer that was doing a thing on, they called it Black Tuesday. Whatever. Okay, that's fine. We know that there are going to be insane deals in October, November, every year now. The question again is how much of this money is going to be spent with you. If you've never done a Black Friday deal in your life and you own a business, you are missing out on a huge opportunity. Let me tell you something else. If you don't offer something on Black Friday, your audience, your current audience, the people that you have spent time, effort, and energy and money to get on your email list or to become customers, to convert from cold traffic, they will actually look down on you. And here's why. People in, really starting around Halloween, all the way through the end of the year, which I call Q5, not Q4, I call it Q5. We have programmed these people, we have programmed the general public to become zombies. They think differently. They act differently. They behave differently. They shop differently. And this is why I say, if you don't offer them something, they will look down on you because their prevailing thought in their mind when they're shopping is, where's my deal? How come you aren't offering me something? That's not a very good place to be. So you have to make some sort of an offer on Black Friday at a minimum. Now, this can go all the way through the end of the year if you play your cards right. But you have to make, you have to at least show them up front that you are going to do something for them on Black Friday. And the best offer always wins when it comes to Black Friday. The best offer always wins. Why? Because there are too many options for people to buy stuff from places online right now, 24-7, anywhere in the world. So you have to give them a reason to shop with you. Again, don't you want a slice of that $9.8 billion pie? I would think that you do. If you have never done anything on Black Friday and you want to start, you need to do something with, basically, you got to do something very quickly. It's October, I'm sorry, November 12th, 2023 when I'm recording this. You have to get started. Here's the good news. It's not too late, but you have to get started. If you want to do something for Black Friday, I have put together something for you and it's called the Black Friday blueprint and you can download. I have a calendar for you. I have a cheat sheet of headlines. I show you how to create your offers. It's five videos. Each video is no longer than five minutes and I'm doing a Black Friday special on my Black Friday blueprint. It's an early access Black Friday special for the Black Friday blueprint and it's only $20 and you can get it right now. If you go to https://www.marketingwithtim.com/BlackFriday, that's https://www.marketingwithtim.com/BlackFriday. https://www.marketingwithtim.com/BlackFriday. $9.8 billion pie is going to be spent on that Friday. Go get some. Get some of that money. Give your audience what they want. They want you to do something on Black Friday, so give it to them. I hope to see you in the Black Friday blueprint. Thanks so much for listening. My name's Tim Burt. We'll see you next time. More marketing resources from Tim Burt: Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.MarketingWithTim.com https://www.TheQRMarket.com https://www.Cybermall.tv #blackfriday #marketing #smallbusiness

16 OCT 2023 · Episode 40: Using AI tools to help small businesses get more done. Tim Burt interviews Catherine B Roy, a fomer computer programmer and now international business coach about how businesses can use AI tools to get more done, and do things they never thought possible. Catherine B Roy (https://www.CatherineBRoy.com) is an internationally recognized business and personal growth coach, bestselling author, podcaster, and keynote speaker with the mission to help you do what you love, empowered by your own freedom.Catherine specializes in helping Coaches, Consultants, Business Owners, Entrepreneurs, and Companies to grow their businesses online.Catherine enjoys the distinction of being an official https://councils.forbes.com/u/93fb8208-a94f-4bd3-abd2-89eb74b1710a, https://www.mensa.org/ (IQ>156), also officially certificated by the https://www.goldmansachs.com/citizenship/10000women/, and has received many https://1drv.ms/f/s!Ahw6mCHpjqL-m3jPvlgvM0hefZyn?e=8NdcEY More marketing resources from Tim Burt: Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.MarketingWithTim.com https://www.TheQRMarket.com https://www.Cybermall.tv https://www.FreeGiftFromTim.com

30 SEP 2022 · Will the Super Bowl one day be considered a "podcast?" What about other live sporting events and award shows? On this International Podcast Day 2022, I ask a simple question: What is a podcast? From its (somewhat confusing) beginnings with Steve Jobs, to folks having podcasting empires, the term "podcast" itself has morphed into something that has become somewhat muddy. In this episode, you'll hear: - What my definition of a "podcast" is (in a rapidly changing media landscape) - If you have a podcast, why aren't more people listening (or watching) and what you can do about it - What I believe the future of podcasting really is going to be Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.TheQRMarket.com https://www.MarketingWithTim.com https://www.FreeGiftFromTim.com

8 SEP 2022 · Starting e-commerce in 1995, Ken Burke (www.KenBurke.com) and his company "Market Live" had retailers such as Disney, Warner Brothers, Armani, Party City, and many others using his software. His clients were doing 2 billion dollars in sales per year. Now, Ken has sold his company and is focusing on e-learning for businesses. E-learning can be used to teach your customers and leads to do things themselves, or educate them about how your business can help them. Chapters: 00:46 – Dealing with daily challenges as an entrepreneur (at any level) 01:49 – Ken’s impressive e-com background 05:47 – Advice from Ken: Be aware! 09:38 – How Ken identifies where “funnel” problems occur 13:31 – Does your product or service pass this test? 16:20 – E-Learning’s evolution 17:00 – E-Learning trends 23:40 – Businesses using e-learning today 26:10 - How entrepreneurs can use E-Learning 31:24 – Advice from Ken: Giving before receiving 32:10 – The future of E-Learning (including the Metaverse) 41:37 – The importance of messaging 46:00 – Advice from Ken: Listen to signals 52:00 – Ken’s book “Prosper” and contact info More marketing resources from Tim Burt: Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.MarketingWithTim.com https://www.TheQRMarket.com https://www.Cybermall.tv https://www.FreeGiftFromTim.com

23 MAY 2022 · Cold Calling doesn't have to suck. In this episode, Nicole Attias shares secrets to getting past the gatekeepers, and tells us why even entrepreneurs should be utilizing cold-calling to generate sales. Hint: it's all a numbers game. --- Nicole Attias has over 15 years of extensive B2B Cold Calling experience. Her skills include prospecting and presentation-skills facilitation and training. Nicole delivers customized webinars, group and individualized coaching programs to help you or your team, get in the door. Nicole represents different industry sectors including recruiting, office design and furniture, corporate training, cybersecurity and more. She has been interviewed on CHCH TV, CP24, and her articles have been published in Toronto Sun, Metro News, Canadian Consulting Engineer, Canadian Business Franchise, and other publications. Nicole has her Honors BA in Psychology from York University and, her Leadership Certificate from Seneca College. She also obtained her CTM (Public Speaking Certificate) from Toastmasters International. Nicole's website: Prospect2Win.com --- More marketing resources from Tim: Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.MarketingWithTim.com https://www.TheQRMarket.com https://www.Cybermall.tv https://www.FreeGiftFromTim.com

29 OCT 2021 · With supply chain breakdowns only getting worse, that's going to be a major issue as we get closer to Christmas 2021. WHAT can you do RIGHT NOW to avoid December 25th headaches, and sleep better when Santa comes down the chimney? OFFER THIS ONE THING...but you have to do it right. This very short podcast could help save your sanity this year. If you own a business, offering this one thing - and letting your audience know about it (CRITICAL!) could help you avoid headaches this "holiday" season. --- More marketing resources from Tim: Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.MarketingWithTim.com https://www.FreeGiftFromTim.com

30 JAN 2021 · You ever heard that phrase check your ego at the door? Arrogance can and will destroy your business one way or the other, and I'm about to prove it to you. This is another marketing with Tim podcast. My name is Tim Burt. If you have kids, you’ve probably experienced this phenomenon. This stock market tale which I’m about to tell you is no different than you trying to score the hottest Christmas toy for your kid. When the stores are sold out of that toy, what do you do? You find someone who has one, and then pay them an extremely overinflated price to get it. If you've been paying attention at all to the stock market over the last week, you've probably heard the incredible story of GameStop, AMC theatres, bed bath and beyond, and a few other stocks that have been decimated over the last few years. On Wall Street there are companies called hedge funds. Their job is to basically put other businesses out of businesses by borrowing stock, selling it to an investor, and then driving the price down. These hedge funds then buy the stock back at a lower price and pocket the difference. This is known as “shorting” a stock. Keep in mind, in a lot of cases, they are doing this with stock that they don't even own. These hedge funds have been operating this way for so many years and made so much money, that they've practically achieved the status of being untouchable. Over on the message board Reddit there is a sub-page called wallstreetbets. One extremely savvy user named deep expletive value discovered that one of these hedge funds named Melvin capital was shorting the position on GameStop stock. In fact, they were shorting the stock at 140% of the available supply. Meaning they were trying to sell – and short sell – at least 40% of something that didn’t exist. How is this possible? Is it even legal? Probably not. But that's another discussion for another time. So our friend Deep Expletive Value over on the Reddit message convinced enough people from around the world to start buying GameStop stock in a well-timed and coordinated attack on the Hedge Fund. This would drive up the price and severely damage Melvin Capital. Because they – just like you trying to get that hot toy at Christmas - would have to pay overinflated prices to buy the stock back just to cover their original short position. Over the last week GameStop stock went from roughly $20 a share to almost 500 dollars. Adding fuel to the buying frenzy were celebrities such as Elon Musk, Mark Cuban, the rapper Ja Rule, and others. They were offering advice, and in some cases, encouraging people to buy. This insane price spike cost the hedge funds at least 10 billion dollars – if not more – this week alone. And the group of investors which all started on Reddit had grown from a ragtag few to thousands of people. Not just in the United States, but around the world. They wanted to get back at the Wall Street hedge funds who had a large part in the 2008 economic crash, received government bailouts, and still destroyed countless lives. This is the ultimate stick in the eye from David to Goliath. So what would any normal rational thinking business owner do? They would probably cut their losses lick their wounds and go home. But not Melvin capital. Instead, during this incredible price surge we saw during the week, Melvin capital actually doubled down on their short position. A display of arrogance so brazen, it's almost hard to comprehend. But it wasn't just one business that adopted this arrogant position, there were a few others. The most prominent and notable of these businesses that let their ego get out of control is the online trading platform Robin Hood. Robin Hood is an investing app to allow the average everyday person buy stock - even at a fraction of a share. And it’s where a lot of GameStop stock was being bought. When the price of GameStop AMC and all these other stocks skyrocketed, Robin Hood took the unprecedented step of not allowing their users to buy the stocks. At one point, you could sell GameStop, but you couldn’t buy it. Oh, it gets worse: over half of the people using the Robin Hood app own GameStop stock. And do you know who controls Robin Hood? Melvin capital. It's ironic for an app named Robin Hood, which implies take from the rich and give to the poor, that all of a sudden, they took the extremely unpopular position of defending the rich hedge fund. You can imagine the uproar on Reddit and even on traditional media outlets such as CNBC Bloomberg and Fox business. Even the Robin hood CEO bravely appeared on a few of these shows and defended the position of not allowing their users to buy GameStop stock. He claimed it was to protect the company, and the investors. Meanwhile most of the talking head expert financial people on CNBC Bloomberg etc were saying that this coordinated attack by a bunch of millennials who had no idea what they were doing, and they were going to get hurt. That couldn't be further from the truth. I personally have seen screenshots of people on Reddit who have lost $10 million in GameStop stock since the price jumped. and yet they were still holding $7 million of GameStop stock. Hardly the person I would call a millennial. But what these talking heads were really doing was twofold. One - they were defending their hedge fund buddies on Wall Street, and two - they were portraying the very people whose dollars they depend on as stupid. This is a level of arrogance in marketing and public relations I don't think any of us have ever seen. Had Melvin capital not doubled down, took their losses and regrouped, and if Robin Hood hadn't restricted their own users from buying GameStop stock AMC and others, they could have avoided a massive public backlash. Instead, Melvin Capital and Robin Hood chose the wrong path. They let their ego get in the way. Arrogance has killed many businesses, but hardly any more high-profile than this. Many Robin Hood users on Reddit have said that once the dust settles from this incredible stock run, that they are closing out their Robin Hood accounts. Which begs the question, when will this end? that's hard to say. The vast majority of these read it users who have bought GameStop stock, AMC, bed bath and beyond and others, have said that they are not selling. In fact, they have a term for it. It’s called “diamond hands.” And if they take a loss, they don't care. This is about principle. This is about teaching the hedge funds, who have rigged Wall Street for so long for the average consumer, a lesson that they will never forget. So what does that mean? Just like that hot Christmas toy, the longer somebody holds onto it, the more the price increases. Therefore, if these people who own these stocks don’t sell, and the hedge funds have to settle their short contracts, they will be forced to pay an exorbitant price for stocks that were worth far less just days ago. And that price could be just high enough to bankrupt Melvin capital, and other hedge funds. My prediction is that Robin Hood as an investment platform is essentially done. They will be relegated to the Myspace online trading apps. As for Melvin Capital? Time will tell. There is a silver lining to this crazy story. GameStop and AMC have raised so much money that they've been able to lower, or get out of, their corporate debt. In the end, a well-timed and well-researched plan from one savvy investor on a message board on the Internet may just save two very large American businesses. And yet some of these talking head experts are pretending that this is a bad thing. I disagree. in fact, one person on Reddit said he made so much money off is GameStop stock, that he went and bought 200 video game consoles from GameStop and donated them to a Children's Hospital in Dallas with his profits. The local news did a story about him. What's wrong with that? The bottom line here: the second that you think you or your business is above or better than anybody else - especially your consumers - is the very second you will go into a tailspin from which you may not be able to recover. Check your ego at the door. More marketing resources from Tim: Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.MarketingWithTim.com https://www.SpeakerTim.com https://www.FreeGiftFromTim.com

24 JAN 2021 · Could you have appeared on The Larry King Show? As you may have heard media icon Larry King passed away this week at the age of 87. Over his 60 plus years in media, Larry spoke with thousands of guests on a wide range of topics, usually interviewing world leaders, and celebrities. And on occasion, the air quotes average Joe. Larry King was so impactful in the world of media, that during his 25-year run at CNN, if you told someone that you were appearing on Larry King, you didn't even have to mention the word show after his name. All you had to say was I'm going to be on Larry King and that gave you massive, instant credibility. But what was Larry King ultimately known for? Was he an expert in any one field? You could argue that his expertise was as simply as an interviewer. One of the criticisms of Larry King was that the questions he would pose to his guests would often-times come across as oversimplified. He wasn't really the “hard hitting journalist” like you would find on a program such as 60 minutes. But that’s not the focus here. Make no mistake: in a time I like to call “B. I.” (which stands for Before the Internet”) if you were able to get on Larry King's show, this gave you practically instant celebrity status. That’s because millions of eyeballs were almost certainly guaranteed to be on you. In the world of cable news ratings, Larry certainly was “King.” But the focus of Larry King’s show wasn't him, it was the guests he would have on. The audience tuned in to hear what the guests were going to say. And there were primarily three categories of guests that would ever appear on Larry King's show. These were 1: celebrities. In this case I'm using the term celebrities to encompass world leaders, government officials, and pop culture icons such as movie and tv stars, recording artists etc. The second category would be experts. When a breaking news story hit and Larry wanted to talk to somebody who knew vastly more about this subject than he did they would call in an expert in the field to explain it to the public in a way that everyone could understand. And the third category - this is where the “average joes” would gain their 15 minutes of notoriety - are eyewitnesses. The people whose lives are otherwise uneventful and rather ordinary, but just happened to be at the right place at the right time during a major world event. The format of the talk show has been around since the 1930s. Take Jack Benny for instance. His show was originally recorded in New York for a few years, but in 1936 he decided to move the show to Los Angeles so he could have celebrities on his show. Because at that time, that's where the celebrities were. Of course, this has changed over the years with most talk shows being recorded in New York or Los Angeles. Those shows are recorded where the celebrities are. For many decades ordinary people would not appear on such high profile shows unless there was reason. The prevailing thought was people don't tune into these shows to hear people like them. They tune into these shows to see people that they live through vicariously. Johnny Carson broke the mold somewhat by having normal people on his show. But David Letterman took it to a completely different level in the 1980s. I remember reading an interview with David Letterman one time and he said (and I'm paraphrasing) there is inherent entertainment value in having normal people on a show. Why do you think David Letterman had a recurring skit on his show called stupid human tricks? Current day shows such as Ellen, or most of the late-night talk shows, for instance, will still feature “ordinary” people…but this is usually to mock them, or use them as a subject in some “wacky” stunt to win a prize. Make no mistake, serious chat shows are still around and they're still very prominent. Especially on cable news outlets. And you can thank Larry King for making this format known in practically every household. But for you to gain access to these shows, you must be an expert in your field. Remember that most “normal” people that appear on these talk shows are usually the subjects of ridicule. Odds are, you won’t ever happen to be at the right place, at the right time, with the right vantage point to give a first-hand eyewitness account of some major breaking story. You’re probably not a world leader or high-ranking government official. Therefore, if you want to appear talk shows and as a guest on cable news outlets, you must increase your visibility as the expert in your field. And it doesn't matter what field you're in. Television and radio stations magazines print outlets high profile podcasts they all are looking for experts. Remember: 99% of Larry King's guests were either celebrities or experts. For the most part that still holds true today on these cable chat shows. The big question is, in its prime, could you have appeared on Larry King? Are you enough of an expert that show producers would have called you first? If you are at “expert-level” expert , your focus should be getting more people to recognize you as the go-to source on your topic. This is what can lead to those massive media appearances. --- More marketing resources from Tim: Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.MarketingWithTim.com https://www.SpeakerTim.com https://www.FreeGiftFromTim.com

10 AUG 2020 · Kate Hancock has sold over $15 million dollars online to date - and it started with a hunch. Her next business - a hotel venture - began on a restaurant napkin. She now owns 2 hotels. And you'll never guess who her mentor was - and still is. Chapters: 01:34 – Step 1: Building her empire 03:54 – Why Kate knew what to look for 04:41 – Kate got shut down. Now what? 05:48 – Time to pivot. 07:52 – Business planning on a napkin. 08:43 - The importance of hiring Virtual Assistants. 10:13 – Kate’s new IBH Media project. 11:15 – What Kate likes to give back the most. 12:12 – Who is Kate’s mentor through her incredible success? 14:22 – If Kate had to start over, what would she do? 16:28 – Kate’s one piece of advice to you. Kate Hancock's website: www.KateHancock.com More marketing resources from Tim: Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.MarketingWithTim.com https://www.SpeakerTim.com https://www.FreeGiftFromTim.com

29 JUL 2020 · Does SEO make your brain hurt? John Vuong runs a very successful SEO agency in Toronto, Canada. In this episode, John tells you three big mistakes you're probably making on your SEO, and also gives some tips on how to fix your SEO so your pages and posts will rank better on Google. Chapters: 01:25 The journey from the Yellow Pages to SEO 04:06 What you can learn about SEO from the Yellow Pages 05:20 SEO on other search engines besides Google 07:59 Three BIG SEO mistakes you might be making 10:57 Keywords defined and simplified 12:12 Defining "Localized" SEO 14:27 SEO for images 16:40 Can you trust the info on search results? 18:20 SEO Strategies from John you can use NOW 20:04 What is "Indexing"? 22:29 Why "Multi-Channel" is important for SEO 23:41 What is the future of SEO? 25:42 What will VR/AR SEO look like? More on John Vuong: https://www.localseotoday.ca/ More marketing resources from Tim: Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926 Tim’s websites: https://www.MarketingWithTim.com https://www.SpeakerTim.com https://www.FreeGiftFromTim.com