15 SEP 2020 · How do you run a high-touch business like a kids' swim school during a pandemic? Ryan Allen, Social Media Manager with Goldfish Swim School sat down with Localogy Sr. Analyst, Michael Boland for an insightful conversation on franchisee management, pivoting during unprecedented times, and optimizing marketing efforts in the face of it.

24 JUL 2020 · A Conversation with Craft Beer Cellar Craft beer is intimidating. In this podcast episode, we chat with Mary Mackenzie from Craft Beer Cellar and explore blending spirits and education to bring in new users, and standardize best practices across several stores in the US. ABOUT CRAFT BEER CELLAR: Craft Beer Cellar sells amazing beer from small breweries across the US! Craft Beer Cellar researches the latest, greatest brews, how to get them in your hands, find what's available in different markets throughout the U.S. distribution network, figure out who owns what and when certain beers are available, and what's extremely limited or highly sought after.

2 JUL 2020 · Join Host Michael Boland in conversation with SOCi's Chad Jordan and Sport Clips Digital Marketing Lead, John Musser, as they talk localized marketing best practices and the strategies and tactics that landed them high on Localogy and SOCi's LMBR Index. ABOUT SPORT CLIPS: Headquartered in Georgetown, Texas, Sport Clips Haircuts is a sports-themed hair care franchise for men and boys with more than 1,800 stores across the United States and Canada. Established in 1993 and franchised in 1995 by Gordon Logan, founder and CEO, the company is one of the nation’s leading franchises and in 2018, celebrated 25 years in business. It is ranked by Entrepreneur Magazine as one of the “Fastest-Growing Franchises” and ranked #17 in the “Franchise 500.” Sport Clips has also been ranked by FORBES as a “Top Ten Best Franchise” to buy for its investment category.

18 JUN 2020 · Hair Care and Communication in Times of Quarantine. In this vodcast episode, Mike, Chad and Joanna chat about modernizing the marketing technology of veteran franchise owners, and preparing local salons for their comeback. Chad and Joanna have a long-standing professional relationship that began during Chad's time running digital at Sport Clips, making for a fun and fantastic conversation. ABOUT FANTASTIC SAMS: Established in 1974 and acquired by DESSANGE International in 2012, Fantastic Sams is a leading hair salon franchiser in the United States in the “family segment” that offers a wide range of hair care services and products. The network includes 1,100 salons throughout North America, which is the world’s largest haircare market.

31 MAY 2020 · Each week we sit down with a brand leader to hear stories and strategies on the road to localized marketing domination. Localogy Senior Analyst, Michael Boland and SOCi VP of Brands, Chad Jordan host these fun and frank conversations. In this episode, we'll explore the meaning of localized marketing and how Self Esteem Brands, and their franchise brands including Anytime Fitness, achieve balance and brand consistency without compromising the localized community feel that powers each of their locations.